In the wake of revelations on how Facebook used and readily sold the data gathered from every single user since the moment it went on-line, it has now become all the rage for people to download their Facebook file and examine exactly what pieces of their life have been basically sold to the highest bidder.
Regarding their business dealings with Cambridge Analytica, Facebook knew they were looking at a money printing machine the likes of which no one had ever electronically seen before. The company was given ample opportunity to ‘fess up and fix the system, but they of course never did. They lied time and time again to anyone who would ask, likely believing they were too powerful to be caught.
So here’s your chance to find out exactly what Facebook has from you.
Here’s how it’s done, for those who still may be huddled in their cave hoping they somehow escaped notice.
Trust me. You didn’t.
So after downloading my information file from Facebook, a process that took several times as the file created an error as if to mock me, here’s a few things that become apparent.
– As expected, every single keystroke I have ever made on FB has been recorded. Every download, every communication, everything. Even if you didn’t post it, they still have it.
– As I have been almost ADD-esque in what I release under any circumstance, I have been unable to find any damaging private information that could be used as compromising. Granted, I’m not done yet.
– I have never used a Facebook app. Ever. Those are the insidious information grabbers. Those of you with “Cow Clicker” and such in your past, you’re screwed.
– There is information there advertisers could and no doubt use. Then again, I rarely if ever click on a FB ad. The ones I have clicked on are from reputable businesses. Then again, just the mere fact I clicked gives data miners a glimpse into the products and services I prefer.
They know you will never read it. And even if you did, you wouldn’t be concerned about anything dangerous because you NEED this service. You WANT this service. You cannot LIVE without it. That’s what they’re banking on.
Allow me to close with what has become my new mantra about the media, your brand, your image, and a sound media strategy.