There are 4 secrets a lot of PR and Marketing companies don’t want you to know, and many of them won’t tell for fear of losing your business and simply taking your money.
ONE: SOCIAL MEDIA PLANS COME IN DIFFERENT SIZES. ONE SIZE DOES NOT FIT ALL. What one business needs to succeed could be relatively small in comparison to the big scale plans. Oversell is part of what a lot of companies do. They will fatten you up with a social media marketing package that is too expensive, too broad, and does not ft your needs. We’re far too honest. We have a reputation to protect. And we have our client’s reputation to protect along with your investment.
TWO: THE SOCIAL MEDIA ANALYTICS ARE OUT THERE FOR EVERYONE TO UNCOVER. THE ISSUE IS KNOWING WHERE AND HOW TO LOOK. The biggest facet of what we do is not waste your time, and put the time we dedicate to your message to the best use possible. We can spot the analytics and trends that will speak to you and your needs. And we’ve been doing this for more than two decades.
THREE: IF ANYONE TELLS YOU THEY CAN DELIVER MEASURABLE AND FAT PROFIT RESULTS IN A MONTH OR LESS, RUN FROM THEM AS FAST AS YOU CAN. THEY ARE CON ARTISTS. We see it all too often. These are the companies and people looking for a fast buck. They will cash that check and 6 months later you’re wondering where the money went. We’re up front about it. We take the time to learn your business and do the intimate research before launching a single campaign. In the end, it will pay off.
FOUR: CONTENT IS MORE THAN JUST INSTAGRAM POSTS, TWEETS, AND FACEBOOK LIVE. By the end of 2018, 87% of the uploads to the Internet will be video. Most companies have zero idea how to produce and integrate video into your strategy. We do. We’ve been producing award winning video and audio for more than 30 years. We were on the front lines of the social media age when it all began. We’re veterans. We’re not kids out of college. And we’re not the wasteful, bloated agencies that have to rack up big money to pay a downtown office floor.
We have a plan that works. Every time. Without fail. Because we’ve done the research. We’re on top of the numbers every day. We know where the audience is.
The Entourage Media 5 Point Plan for Integrated Social Media Success.
1.DO THE HOMEWORK.
When we begin a relationship, we start by digging into every facet of your business, every nuance of what you want your message to be. We uncover the resources you have at hand, how they can be utilized, and what groups need to be targeted. No holding back, it’s a lot of work, but it’s necessary to succeed. The biggest part of what we do is look at Content Marketing and how it will work for you.
2. PLAN AND BEGIN PRODUCING THE RELEVANT CONTENT.
What exact content should we produce? How frequent is the production and delivery? Where will we get the best visibility? What social data will we be using and how will it relate to funneling more business into your pipeline? Content marketing will be a $300B business by 2019, and your content needs to be part of it. A major part of this strategy is ensuring your money is being used wisely. The average marketing department spends almost 30% of their overall budget on marketing. We know that’s too high and taking advantage of clients. We’re not cheap, but we also don’t waste our clients’ money. The more you succeed, the more we succeed. That begins with the “6 P” Principle. “Proper planning prevents piss poor performance”.
3. DECIDE ON THE PROPER TOUCHPOINTS FOR YOUR MESSAGE.
As noted earlier, there is no “one size fits all”. Discover what your clients want. Consider the most efficient and cost-effective manner of delivering the content to them. What will we use that will onboard clients to your sites? How do we use their loyalty once we have them? And how do we keep them coming back for more? Use the news media to spread your message. Make you an expert that local and network stations want to use as a guest. Promote you to regional and global Internet platforms. Our job is to promote you in the most effective and efficient manner possible. We have the contacts and the experience, unlike a lot of agencies and individuals that are doing this from scratch and taking your money.
4. FILL THAT CONTENT PIPELINE, BUT DON’T OVERFILL.
It doesn’t make a difference whether it’s video, audio, print, social media or carrier pigeon, good content that delivers shares the same DNA. It is professionally produced and delivered, meaning it doesn’t look like the handiwork of a 16 year old using a web camera. Granted, in some cases that’s what we may use for authenticity, but too much content is delivered in a sloppy and unprofessional fashion. That will affect the decision making process of every consumer. Good content has personality, a reason for eyeball catching and a reason for people to stay engaged. It is prepared for realistic responses and designed to measurably deliver. This goers back to what we said earlier about “instant results”. It has the right amount of variety, again to keep consumers engaged. And it has the right volume. Always leave them wanting more. Far too many campaigns fail because they overload the consumer and burn them out. Not here.
5. LISTEN AND LEARN FROM YOUR CUSTOMERS, FANS AND VIEWERS. THEY’RE SPEAKING TO YOU WITH EVERY RESPONSE.
The old saying is true here as it is in life. We have one mouth and two ears for a reason. Listen and be responsive to your customers. Make them feel important and special. Explore audience behaviors and interests. Research your brand and your industry to stay ahead of the competition. Measure and refine your messages and conversations. Use all this to choose the right social media platforms. Again, as noted earlier, not every one is right for you. More than ever before, we have the ability to target audiences. Use it. Invest in it. Let us show you how it’s done and take the heat off you having to worry about it.
No worries. We’ve got your back.