Nothing in the history of worldwide organized sport touched every organization, every team, every player as the coronavirus COVID19 did. Leagues were left scrambling on how to react, and many of them failed miserably. Sports marketing expert Joe Favorito takes an in-depth and exclusive look at the major American sports leagues, how they handled the crisis, how many seemingly mishandled the crisis, and where they go from here. How will the fledgling XFL fare after an shortened first season, and is the NHL in trouble as the league with the fewest television dollars? Joe joins Emmy Award winning broadcaster Ed Berliner for an honest and investigative peek inside how it all happened, and how sports recovers when COVID19 is gone. Another non-stop episode of “The Man in the Arena”.
Coronavirus & American Sports Reaction: Who got it right & who screwed up