News Knucklehead: Promoting Death With “Breaking Bad” Tweet

This is what happens when the people who used to be solid news reporters are either turned into hucksters for their own shows.

I’ve covered here several times the issue of local newscasts having turned into something much less than actual news and much more about hyping happy talk, self-serving promotions and, of course, ratings. Granted, newscasts need to make money. After all, it is a capitalistic endeavor. But there is a very thick line that must always be evident when it comes to those who deliver the news ballyhooing their own accomplishments. That should be the job of a veteran and knowledgeable promotions team, not in the hands of the anchors/reporters themselves. Unfortunately, we’ve already abolished THAT line as every station insists and often demands their talent tweets as often as possible to drum up social media following and, here it is again, ratings.

Newscasters and reporters should be charged with researching and delivering the news. Turning them into carnival barkers can force them to be something they are not. However, they work for someone and have to do what they are told, within reason of course. Tweets such as these are often encouraged, but not always supervised. Thus, someone can suffer a brain lapse and run off the rails in their rush to bring attention to themselves, their newscast, and insure they are considered to be a “team player”, doing what it takes to generate ratings, sponsors, money, and in the end, keep their jobs.

This tweet can be considered nothing short of incredibly insensitive and foolish. We can’t jump into the mind of the person who authored it, but we have to wonder about her level of simple common sense and professionalism. I would suggest management never allow her to tweet or say anything again without supervision, for a very long time at least. She needs to learn a serious lesson here about how what she says reflects not only on her, but on her profession and her place of employment. The station certainly looks foolish for allowing something like this to make the social airwaves, and I guarantee her peers will smirk and make her the butt of jokes for some time to come.

Viewers have to be aware what newscast anchors and reporters have become in many markets. Entertainers. Promoters. Actors. Not all of them good. To be fair, the majority of those who work in the media are indeed professionals who spend long hours and years honing their craft, and often are told to become bad actors and entertainers by management. Why do they bend to these requests? Simple. They are employees, and when one works for someone else, you often find yourself doing what you’re told or facing the unemployment line. A sad commentary indeed on broadcast news. 

For those who don’t work in broadcasting, the lesson is clear.

INTELLIGENCE: THINK NOT ONCE, NOT TWICE, BUT SEVERAL TIMES BEFORE YOU AUTHOR ANYTHING TO SOCIAL MEDIA. IT WILL EFFECT THE OPINION OF YOU AS AN INDIVIDUAL AND PROFESSIONAL. AND YOUR PLACE OF EMPLOYMENT MAY NOT BE THRILLED WITH YOUR LACK OF COMMON SENSE.

Philadelphia news anchor criticized for comparing shooting to ‘Breaking Bad’

Fox 29 anchor Joyce Evans was slammed for referencing ‘Breaking Bad’ in a tweet about a shooting that killed a 23-year-old man and wounded six in Southwest Philadelphia.

Joyce Evans headshot

By Bill Hutchinson / NEW YORK DAILY NEWS

THE ENTIRE STORY WITH LINKS CAN BE READ HERE AT THE NY DAILY NEWS

A Philadelphia TV news anchor is in hot water for a flippant Twitter tease that compared a deadly shooting to the bloody finale of “Breaking Bad.”

Joyce Evans Breaking Bad tweet

 

 

 

 

 

 

 

 

 

 

The ill-advised tweet referred to a shooting Sunday in Southwest Philadelphia that left a 23-year-old man dead and six wounded.

Cops said they recovered about 50 shell casings at the crime scene in front of a deli and that it appeared multiple guns were fired.

Before she even realized what she said, the Twitter-sphere was on fire with responses.

 

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Evans quickly dialed back on the tweet after it sparked outrage on Twitter.

Joyce Evans apology tweet

 

 

 

 

 

 

 

But Twitter followers still took Evans to task.

Joyce Evans people respon  to apology tweet

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fox 29 news anchor Joyce Evans.
Fox 29 news anchor Joyce Evans.

 

It’s the goal of every local news anchor to break out, to make a name for herself. Right?

Well, last night veteran Fox29 news anchor Joyce Evans achieved all that and more — thanks to a remarkably ill-advised Twitter posting trying to create a Sunday night pop-culture tie-in to the big story — the shooting of six men on a Kingsessing street corner.

Tweeted Evans ( @JoyceEvansFox29 ): “Thought “Breaking Bad” was hot last Sunday? See who’s breakin’ bad in SW Philly leavin’ 6 people SHOT – Tonite at Ten!”

The next sound you heard was Twitter exploding. Within minutes, Evans’ posting had been re-tweeted by users of the social network more than 2,500 times (note: that’s a lot!) and drawn dozens of reactions — first shock and horror over the tie in to the just-concluded TV drama about a chemistry-teacher-turned-meth-kingpin. Especially since a 23-year-old man had died on the hail of bullets outside of a Philadelphia deli.

Wrote Max. L (@LonettoMB) : “this tweet sounds like it was written by a sociopath.”

“I’ll say this much,” tweeted Jeb Lund (@Mobute) “You’re a lot more famous now than you were eight minutes ago.”

Next came the satire. Within an hour, the hashtag #JoyceEvansTweets — mash-ups of favorite TV shows and urban street carnage — started to trend on the social network.

“Enjoy True Blood? Wait till you see the puddles of REAL blood in SW Philly tonight!, ” posted local writer Brian Hickey. (@BrianPHickey)

Added Will Bunch (@Will_Bunch): “Like the ending of “The Sopranos”? It was a fade to black for this South Jersey man — Tonight at 10!”

Oh wait, heh, that was me. Anyway, before 11 p.m. the whole affair became a national cause celebre. The national website Salon.com had written a whole article about it, and even New York Times media writer Brian Stelter had tweeted about the fiasco.

Did Evans have anything to say for herself? Yes. “Last tweet NOT AST ALL A JOKE,” (sic) she tweeted. “Very real life drama was the point as oppose to one that end on tv. That was my point.”

Read more at http://www.philly.com/philly/blogs/attytood/Local-anchors-tweet-breaks-badvery-bad.html#LSpCydblBtU3Voq0.99

Fox29 anchor’s tweet breaks bad

Fox 29 news anchor Joyce Evans.
Fox 29 news anchor Joyce Evans.

 

It’s the goal of every local news anchor to break out, to make a name for herself. Right?

Well, last night veteran Fox29 news anchor Joyce Evans achieved all that and more — thanks to a remarkably ill-advised Twitter posting trying to create a Sunday night pop-culture tie-in to the big story — the shooting of six men on a Kingsessing street corner.

Tweeted Evans ( @JoyceEvansFox29 ): “Thought “Breaking Bad” was hot last Sunday? See who’s breakin’ bad in SW Philly leavin’ 6 people SHOT – Tonite at Ten!”

The next sound you heard was Twitter exploding. Within minutes, Evans’ posting had been re-tweeted by users of the social network more than 2,500 times (note: that’s a lot!) and drawn dozens of reactions — first shock and horror over the tie in to the just-concluded TV drama about a chemistry-teacher-turned-meth-kingpin. Especially since a 23-year-old man had died on the hail of bullets outside of a Philadelphia deli.

Wrote Max. L (@LonettoMB) : “this tweet sounds like it was written by a sociopath.”

“I’ll say this much,” tweeted Jeb Lund (@Mobute) “You’re a lot more famous now than you were eight minutes ago.”

Next came the satire. Within an hour, the hashtag #JoyceEvansTweets — mash-ups of favorite TV shows and urban street carnage — started to trend on the social network.

“Enjoy True Blood? Wait till you see the puddles of REAL blood in SW Philly tonight!, ” posted local writer Brian Hickey. (@BrianPHickey)

Added Will Bunch (@Will_Bunch): “Like the ending of “The Sopranos”? It was a fade to black for this South Jersey man — Tonight at 10!”

Oh wait, heh, that was me. Anyway, before 11 p.m. the whole affair became a national cause celebre. The national website Salon.com had written a whole article about it, and even New York Times media writer Brian Stelter had tweeted about the fiasco.

Did Evans have anything to say for herself? Yes. “Last tweet NOT AST ALL A JOKE,” (sic) she tweeted. “Very real life drama was the point as oppose to one that end on tv. That was my point.”

Read more at http://www.philly.com/philly/blogs/attytood/Local-anchors-tweet-breaks-badvery-bad.html#LSpCydblBtU3Voq0.99

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2018-01-01T01:17:06+00:00