Ed Berliner Media Strategy, Training & Brand Development: Individual 2018-03-28T18:51:13+00:00

MEDIA STRATEGY, TRAINING & BRAND: INDIVIDUAL

You have a story to tell.

Media on multiple platforms are seeking stories. We create the strategy that puts your message in front of the right person.

Pick the proper training and use the media to your advantage.

First time. Every time.

SOCIAL MEDIA: TREND OR TANK

You are either dedicated to social media being an integral part of your message designed to keep you trending, or you are willing and ready to go in the tank and disappear. It’s just that simple.

SOCIAL MEDIA: MAKE OR BREAK A CAREER & PERSONAL IMAGE IN SECONDS

More careers are made or ruined every day by not remembering some simple rules about the use of Facebook, Twitter, You Tube, Snapchat, message boards and any other form of textual, video and audio self-creation.

MEDIA INTEL

“Media Intel” instructs you to know who they are, what they want, the tricks used by the media to get the answer they want, the proper way to deal with a crisis, and how to be in charge of the interview every single time.

THE 21st CENTURY DEBATE: LEGITIMATE PRESS vs. CLICKBAIT MEDIA

“Fake news” is nothing new. What is now imperative for anyone who deals with the media in any form is to understand the media outlet, what they stand for, their editorial slant, and whether they are part of the legitimate press corps or what I call “clickbait media”.

THE CAMERA NEVER BLINKS

This part of the program deals in how to be aware of your surroundings, how to protect your image, and when doing an interview being able to use the camera to your advantage. The camera never blinks. Neither will you.

THE TACTICAL INTERVIEW

This is in-depth training of how the press asks questions, why “No Comment” is NEVER the right answer, and how to avoid being caught in a trap. Be tactical. Be prepared.

SEEING & HEARING IS BELIEVING

Whether live on scene, in a studio setting, on the phone, via Skype or any form of communication, there is nothing more revealing than body language and speech patterns.

YOU’RE ON!

It all pays off in front of the camera and the audience. Putting every selected lesson together into actual interviews and a review of what you’ve learned. It’s much more than just recording an interview and giving you a copy to take home. It is a critical dissection of your body language, speech patterns, manner of answers and how you’ve learned to hear the trip question coming. This part of the training is also perfect for those who want to hone their skills at public speaking.