MEDIA STRATEGY, TRAINING & BRAND: INDIVIDUAL
You have a story to tell. Media on multiple platforms are seeking stories. We create the strategy that puts your message in front of the right person.
Using the media to your advantage. First time. Every time.
Ed Berliner speaks media. Every form of media. Television, radio, print, social, digital and Internet. He has been a broadcast network CEO, Executive Producer, News Director, Managing Editor, Anchor, Reporter and business owner for more than 30 years. As your Media Strategist, he uses thousands of personal friends, associates, contacts and insiders from every form of media to reach out and ensure your message is being covered by the right individual and outlet. He does not send out press releases. He picks up the phone, goes past the gatekeepers, and talks directly to the decision makers. He works with you to create and manage a specialized media strategy that allows you to use the media to your advantage. They cover the story for free. You reap the benefits.
In addition to being the only Media Strategist with such credentials, Ed Berliner ensures your personal success with these targeted “a la carte” training programs. Each one designed to make you more attractive a subject to the media, ensuring your solid message and positive brand reaches a local, regional, national and international audience with the right message the first time out of the box.
An immersive “deep dive” into the world of broadcast and social media, designed to put every individual who will or may be interviewed, spend time in front of the cameras, have a microphone shoved into their face, suddenly be found on a surprise phone call, or make it their profession to represent others before the media, more fully prepared for the encounter than any training has ever delivered. “Media Intel” instructs you to know who they are, what they want, the tricks used by the media to get the answer they want, the proper way to deal with a crisis, and how to be in charge of the interview every single time. This training will teach you things about the local and national media you never knew before. This delivers an untouchable brand and image, professionally and personally.
THE CAMERA NEVER BLINKS
Dan Rather made the phrase famous to talk about how the broadcast news cameras of his era didn’t miss a thing. When that camera was on, there were no second chances. Rather was prescient for what is now the 21st Century version, where everyone has a camera 24/7 and everything you do can and will be recorded. Whether for their enjoyment of uploading to a Facebook page, a You Tube account, or catching an act that will be worthy of sending to any one of innumerable broadcast networks and websites, we now live in an age where everyone must be on guard at all times for fear of having a reputation ruined or a career sent crashing. This part of the program deals in how to be aware of your surroundings, how to protect your image, and when doing an interview being able to use the camera to your advantage. The camera never blinks. Neither will you.
SOCIAL MEDIA: MAKING OR BREAKING A CAREER AND PERSONAL IMAGE IN 3 SECONDS
What began as an easy way to share cute kitty pictures and snappy jokes has turned into the most potentially successful or dangerous manner of communication in the modern world. More careers are made or ruined every day by not remembering some simple rules about the use of Facebook, Twitter, You Tube, Snapchat, message boards and any other form of textual, video and audio self-creation. One entire segment of every training session is dedicated to revealing how to use social media to your advantage, to build a positive image no one can tear down, promote yourself professionally and be in charge of your brand at all times. Using current and historic instances of negative and positive judgement, this part of the training impacts every facet of your message to the media, the public, your friends and family. Always an eye-opener and a real game changer.
THE TACTICAL INTERVIEW
Every time a reporter begins an interview or asks a question, there is a tactical side behind it. They have planned the questions, prepared for what they believe is every response, and have counter questions ready to fire away. They believe they are in control and will get the subject to reveal everything. Media Intel teaches every individual, their staffs and co-workers, what to prepare for every time. An in-depth discussion and explanation of how the press asks questions, why “No Comment” is NEVER the right answer, and how to avoid being caught in a trap. Reporters and hosts have a tactical method to their questioning. They want a story. They seek the dirt and want the quote. You will have a tactic as well, and be prepared to counter any question and keep your brand intact. These are the interview secrets, the body language, the change in speech and the integrity (or lack thereof) you will face from interviewers. Be tactical. Be prepared. Be ahead of the game every time.
SEEING & HEARING IS BELIEVING
Whether live on scene, in a studio setting, on the phone, via Skype or any form of communication, there is nothing more revealing than body language and speech patterns. My sainted Granny used to always remind me that “People will judge you by the way that you speak”. Her wisdom rings solid to this day. There are speech patterns we are often unconscious of how we use them, many times to the detriment of our image and the interview. The cliches, the speed with which we speak, the words we use will be noted and closely watched by interviewers and every person around us. But even without speaking, body language tells a thousand tales. When and if legs are crossed, where and how you place your hands, the clothing you wear when making an appearance, how you stand during an interview, and what it says when everything is put into motion. What interviewers and those around you see and hear will compliment your every move and maintain a solid image of leadership and integrity.
THE 21st CENTURY DEBATE: LEGITIMATE PRESS vs. CLICKBAIT MEDIA
“Fake news” is nothing new. Despite the current cry about news outlets delivering something allegedly phony, it seems people have forgotten that “The National Enquirer” made a fortune on spreading anything and everything they could conjure and bamboozle people with screaming headlines. What is now imperative for anyone who deals with the media in any form is to understand the media outlet, what they stand for, their editorial slant, and whether they are part of the legitimate press corps or what I call “clickbait media”. Here you will learn how to tell the difference, the keys to look for in their presentation, how to read a headline, when to know you’ve been conned into falling for half truths and bold-faced lies, and how to avoid having your brand and image crushed. There are simple ways to tell the difference between fake and honest news, and you will have the knowledge to ensure you aren’t being used.
It all pays off in front of the camera and the audience. Putting every selected lesson together into actual interviews and a review of what you’ve learned. It’s much more than just recording an interview and giving you a copy to take home. It is a critical dissection of your body language, speech patterns, manner of answers and how you’ve learned to hear the trip question coming. This part of the training is also perfect for those who want to hone their skills at public speaking. When we’re done, the nerves will be soothed, you will look and feel like a professional every time you speak before a microphone or at a crowded corporate meeting. You will have more confidence, your leadership skills will improve, and your personal and professional brand level will skyrocket. We guarantee it.