Ed Berliner Media Strategy, Training & Brand: Corporate 2018-01-28T23:10:08+00:00


Corporate brands are under attack every single day from multiple media platforms, many of them seeking nothing more than “clickbait” headlines designed to make them profitable at your expense.

Developing a solid media strategy ensures your message is placed into the right hands of the legitimate media.

When every member of your organization is prepared for whatever may be aimed at your brand, there is no need for “crisis communications”. There is no crisis. There is a strategy in place that shows confidence without arrogance, provides facts over rumor, presents leadership over chaos.

Ensure your brand is untouchable and intact at all times with these “a la carte” training programs.

THE 5 W’s

Who, What, Why, When and Where.

This portion of the program challenges every individual to answer 5 questions designed specifically for the organization and what they want to elicit from their team. Examples are “Who do YOU think you are?”. “What can YOU do to change your level of Leadership?”. “When did YOU fail or succeed on social media with regard to your personal image and that of your profession?”. “Where will YOU help take your professional life and that of your co-workers in one year?”. “Why do YOU do what you do and how does it benefit those around you?”. This is a rousing interactive discussion where participants take home their answers, and use them to improve their image and that of their profession every day.


Nothing has affected the workforce and the corporate image as presented via the media more than social media. I use current news examples to instruct everyone where the danger lurks. What not to write on Facebook. Why getting into a Twitter battle can backfire on your career and company. The need to think twice or even three times before posting that response. And how everything an individual does can and will reflect on the workplace. This is guaranteed to change the workplace culture and make every individual a smarter and more effective individual.


The 1972 Miami Dolphins, the only team to never lose a game en route to a Super Bowl championship, are the inspiration for this training program. The Undefeated Image program is designed for every level of those organizations seeking to instill a level of leadership that will permeate the personal and professional lives of every member of their team. Current, recent and historic news media clips from TV and radio. Social media successes and failures. Real-life instances and events that speak to every level of management and team. It is uplifting, educational, entertaining, and guaranteed to leave an audience inspired.


New employees and managers are always entering the workforce, and there is nothing more important than maintaining a consistent level of training and awareness. Day-to-day motivation of the staff and management. Solving any issues before they begin. Recognizing those issues before they turn into pain points that can affect the entire organization. Working to keep a solid and flowing line of communication between management and team. Winning teams thrive on consistent training.


In more than 30 years as a broadcast journalist, I have been told many an emotional story. I have seen the greats and the unknowns rise and fall. And I have been affected personally and deeply by so many of these stories. These are the people and tales that have shaped my life. Left me cheering and left me in tears. At every event, I share a personal story that is designed to challenge how people view their life, personally and professionally. These are my personal moments, ones I happily share with every audience. Just seeking to make a difference.