Epic Fail: Connecting with Michael Vick for “Positive” PR

Personally and professionally, learn this simple lesson. The worn-out adage "There is no such thing as bad publicity" is wrong. Completely wrong. Terribly wrong. There is no minimizing it. When there was no Internet, no social media and no maddening 24/7 wall-to-wall broadcast media news coverage of people and events, you might have gotten away [...]

Epic Fail: Connecting with Michael Vick for “Positive” PR 2018-01-01T01:16:55+00:00

See the Sweat: RG3 Sacked by Faceless Facebook Taunts

Once upon a time, lo those many centuries ago, there was a TV commercial series featuring some pretty big names in sports and entertainment. The client was an underarm deodorant, and their message to people was clear. "Never let 'em see you sweat" instantly became part of the American lexicon when it came [...]

See the Sweat: RG3 Sacked by Faceless Facebook Taunts 2018-01-01T01:16:56+00:00

Heather Cox Owes No Apology for Jameis Winston Interview

Whether or not Florida State freshman QB Jameis Winston is completely innocent or was the beneficiary of a police coverup in the case of his being an alleged sexual offender will be debated and talked about forever. Forget there were no charges filed following what appeared to be a complete and exhaustive investigation by authorities [...]

Heather Cox Owes No Apology for Jameis Winston Interview 2018-01-01T01:16:57+00:00

Costas Invites & Welcomes Controversy Calling out Redskins Owner

Part of your personal branding is what you want your reputation to be. If you have a solid platform from which to create controversy, and are comfortable accepting the repercussions of your words, then go for it.  All too often I have people suggesting I teach them to never say a single contrary word and [...]

Costas Invites & Welcomes Controversy Calling out Redskins Owner 2018-01-01T01:17:05+00:00

Vince Wilfork: How to Be a Class Act in the NFL & Life

New England Patriots defensive tackle Vince Wilfork has risen to be one of the top players in the NFL at his position. While being a menacing human being on the field, Wilfork has been the epitome of class in a sport where there are far too many examples of crass and egotistical behavior. Look him [...]

Vince Wilfork: How to Be a Class Act in the NFL & Life 2018-01-01T01:17:08+00:00

Utah Football Coach Sets New High Standard For Players Image

Why do we not see more of this? Here we have a High School football coach who has decided enough is enough, and slapped his players with a punishment that truly hits them where they live. And, according to the story, it has support of the parents. From our image standpoint, I cannot stand and [...]

Utah Football Coach Sets New High Standard For Players Image 2018-01-01T01:17:08+00:00

Michael Waltrip: An Image Tarnished Forever by Cheating

Cheating comes at every level, every business, every profession, every economic stage, every sex, every color, you name it. People are used to watching as people cheat on their taxes, spouses, partners, businesses and more. And quite often, people are willing to forgive yet rarely forget when someone cheats. My advice is always get ahead [...]

Michael Waltrip: An Image Tarnished Forever by Cheating 2018-01-01T01:17:09+00:00

Bo Pelini: What Don’t You Get About “Hidden Microphones”?

Next to putting something insulting, sexist, racist, demeaning or just plain idiotic on Facebook, this is the most avoidable slap in the face of your image and reputation. The fact that no matter where you are, where you go, what company you happen to be in, how trusted the people around you might be, or [...]

Bo Pelini: What Don’t You Get About “Hidden Microphones”? 2018-01-01T01:17:09+00:00

Eagles Riley Cooper Wants to Fight “Every N***** Here”

I'm not shocked. I'm not surprised. I'm not even mystified at how a grown individual with a public image can say something so incredibly racist and stupid in a public place. Why am I none of those things? Because stupid people are all around us, and often the least intelligent are those who believe they [...]

Eagles Riley Cooper Wants to Fight “Every N***** Here” 2018-01-01T01:17:11+00:00