Furor over caged tiger at High School prom deserved & self-inflicted.

The PR fallout can be devastating if you don't know with whom you're dealing. Also if you fail to address the issues properly and professionally. The case of the Miami High School prom and the Caged Tiger is an excellent example. In case you missed the original story: https://www.nbcnews.com/news/us-news/miami-school-faces-backlash-bringing-live-tiger-prom-n873846 First and foremost, the Principal's reaction/statement [...]

Furor over caged tiger at High School prom deserved & self-inflicted. 2018-05-15T14:12:25+00:00

Non-Profits: Critical need to understand & use the media

A 2016 study by the National Center for Charitable Statistics revealed there were more than 1.5 million non-profit organizations in the United States. Two years later in 2018, that number had grown to more than 2.2 million. With no slowdown in sight. Every one of them reaching out to corporate donors and consumers, hoping to [...]

Non-Profits: Critical need to understand & use the media 2018-05-14T19:25:04+00:00

Your Facebook File Download: A World of Zuckerberg Suckers

In the wake of revelations on how Facebook used and readily sold the data gathered from every single user since the moment it went on-line, it has now become all the rage for people to download their Facebook file and examine exactly what pieces of their life have been basically sold to the highest bidder. [...]

Your Facebook File Download: A World of Zuckerberg Suckers 2018-04-27T20:24:42+00:00

The end of Fake News:A New Generation tired of being Suckers.

For years, at the very least the last 2-3 here in America, I and many of my journalism colleagues, friends, compatriots and those I've never met, have been fighting what, at times, seems like a losing battle against what is the real "fake news" confronting this Nation. My snap answer to those who allow themselves [...]

The end of Fake News:A New Generation tired of being Suckers. 2018-04-27T20:25:30+00:00