MASTERING THE MEDIA

Emmy Award winning broadcaster Ed Berliner reveals the inner workings of 21st Century media in a speaking and consulting program designed to master the art of making the media work for everyone in a personal and professional sense. The difference between fake and real news. How to avoid being conned and led to a certain conclusion. How to ensure social media improves and doesn’t ruin your career and personal life.

21 02, 2021

How the “Great Oakley School Board Zoom Fiasco” could have been avoided

2021-02-22T15:18:53+00:00

ZOOM has become all the rage for virtual meetings, due in large part to COVID-19 and how business was forced to make social distancing changes. Certainly, ZOOM and the other meeting platforms serve a purpose, but as we learned from the recent gaffe pulled by members of the Oakley (CA) School Board, use of these services and software can be disastrous.

How the “Great Oakley School Board Zoom Fiasco” could have been avoided2021-02-22T15:18:53+00:00
15 02, 2021

CNN must stop the Cuomo conflict of interest over rising COVID-19 scandal

2021-02-15T16:44:37+00:00

The time has come for CNN to force primetime host Chris Cuomo to either fairly and objectively cover the controversy surrounding his Governor brother, order him to stop discussing anything in relation to ethics and possible criminal action connected to anyone with regard to COVID19, or take him out of his network seat for an undetermined period of time.

CNN must stop the Cuomo conflict of interest over rising COVID-19 scandal2021-02-15T16:44:37+00:00
9 02, 2021

“Mastering the Media”: Shock and awe clickbait headlines mask a lack of facts and context

2021-02-09T14:14:36+00:00

In the battle against fake news, we must also be aware of what is misleading news and clickbait headlines. Case in point, the headline from atop the Newsmax website on February 9 2021, printed in red "emergency" letters for attention, hammering at the fact POTUS Joe Biden, in a "Power play", is firing the US Attorney's that were installed by former President Donald Trump. The intent of the story is true. What has been buried and sensationalized in the content, and the context, is our focal point.

“Mastering the Media”: Shock and awe clickbait headlines mask a lack of facts and context2021-02-09T14:14:36+00:00
8 02, 2021

The bills and lawsuits are coming due on “Fake News” FOX, OANN, Newsmax & friends.

2021-02-08T22:30:34+00:00

The reaper is coming for the purveyors of fake news, and his scythe has been honed to a fine cutting edge thanks to those who dared to think they could escape his legal wrath.  FOX News, One America News Network, Newsmax and their propaganda touting brethren have all made fortunes by loading up audiences with misinformation, disinformation, bold-faced lies, rumored innuendo, and the use of shadowy or non-existent sources. Platforms such as The Gateway Pundit, PJ Media, Breitbart, The Epoch Times and others finally have something in common with the more noted players. They're all talking to lawyers and scrambling as if the lights were suddenly turned on and they have to find a dark corner.

The bills and lawsuits are coming due on “Fake News” FOX, OANN, Newsmax & friends.2021-02-08T22:30:34+00:00
18 01, 2021

The FOX News/Seth Rich cover-up reverberates to the DC insurrection riots.

2021-01-27T16:39:41+00:00

FOX News has from the outset sought to cover up their involvement in this story, and the trail that leads from Seth Rich to the White House insurrection riots of January 6th. From the management on down, they are complicit in the destruction of individual lives, and the carnage that rained down upon the Nation's Capitol. There are no side roads to be taken here. There is but one path, and the coverup by FOX management, producers, reporters and other staff members has forever left a dark mark on America, and certainly on legitimate journalism.

The FOX News/Seth Rich cover-up reverberates to the DC insurrection riots.2021-01-27T16:39:41+00:00
10 11, 2020

Parler: The most important social media app of this generation

2021-01-27T17:41:08+00:00

In the wake of Donald Trump being handed his eviction notice from 1600 Pennsylvania Avenue by a majority of the landlords, a good slice of America finds itself wandering about the virtual information desert desperately seeking a place go plant their textual flag and continue being recognized as part of the conversation that has [...]

Parler: The most important social media app of this generation2021-01-27T17:41:08+00:00
10 11, 2020

Jon Meacham’s MSNBC deserved firing draws line between commentator and journalist.

2021-01-27T17:00:17+00:00

I have always had a great deal of respect for Presidential historian Jon Meacham. Frankly, one of the finest and more erudite commentators on Presidential politics. However, in light of this subterfuge, I will never quite believe all he tells me is true ever again. Neither should you or anyone else.   MSNBC did [...]

Jon Meacham’s MSNBC deserved firing draws line between commentator and journalist.2021-01-27T17:00:17+00:00
27 10, 2020

A warning to those who believe this POTUS election is “in the bag”.

2021-01-27T17:45:50+00:00

Republicans have every right to be supremely confident that Donald Trump will be re-elected. I received a note this morning from a staunchly Democratic friend which read, "We got this in the bag". Really? Most of the reputable polls are leaning in favor of Joe Biden. I'm told by friends who are forced to [...]

A warning to those who believe this POTUS election is “in the bag”.2021-01-27T17:45:50+00:00
25 07, 2020

Ocasio-Cortez won’t back down, shows how to use the media with powerful grace.

2021-01-27T18:01:23+00:00

What Ocasio-Cortez said in those few minutes will indeed resonate for years. How others use the media will often disappear and dissipate into the mists of history. A history that neither needs nor demands such useless conversation. Ted Yoho has earned all scorn that comes his way from such an incident. Ocasio-Cortez has earned a "bravo" for incorporating patience, wisdom, and a quite yet powerful voice.

Ocasio-Cortez won’t back down, shows how to use the media with powerful grace.2021-01-27T18:01:23+00:00
28 06, 2019

Time to permanently close the sexist & dangerous “Barstool Sports”

2020-05-30T16:31:36+00:00

We are well past time to boycott anything and everything connected with the despicable sexist, insulting and lowbrow idiocy that is "Barstool Sports". We are also well past time for any reputable organization, in this case SiriusXM, to cut all ties with an organization that has women fearful of being sexually assaulted.   Dave [...]

Time to permanently close the sexist & dangerous “Barstool Sports”2020-05-30T16:31:36+00:00