Epic Fail: Connecting with Michael Vick for “Positive” PR

Personally and professionally, learn this simple lesson. The worn-out adage "There is no such thing as bad publicity" is wrong. Completely wrong. Terribly wrong. There is no minimizing it. When there was no Internet, no social media and no maddening 24/7 wall-to-wall broadcast media news coverage of people and events, you might have gotten away [...]

Epic Fail: Connecting with Michael Vick for “Positive” PR 2018-01-01T01:16:55+00:00

See the Sweat: RG3 Sacked by Faceless Facebook Taunts

Once upon a time, lo those many centuries ago, there was a TV commercial series featuring some pretty big names in sports and entertainment. The client was an underarm deodorant, and their message to people was clear. "Never let 'em see you sweat" instantly became part of the American lexicon when it came [...]

See the Sweat: RG3 Sacked by Faceless Facebook Taunts 2018-01-01T01:16:56+00:00

Players Dragged Into the Insulting Mud Brewed by Dennis Rodman

My sainted Granny always used to tell me "You are known by the company you keep". Keep that in mind as we delver into this matter. Let's not kid ourselves from the top, shall we? Former NBA star Dennis Rodman is either (A) a man so severely unhinged it would take mountains of pharmaceuticals to [...]

Players Dragged Into the Insulting Mud Brewed by Dennis Rodman 2018-01-01T01:16:56+00:00

“Duck Dynasty”Anti-Gay Remarks: A Controversy Everyone Saw Coming

There is no greater land mine when it comes to personal brand, image and reputation than the simple opening of one's mouth and uttering a collection of sounds. And there is also no greater strategic marketing and PR ploy. It depends which side of the controversy you're sitting on, and whether or not you really [...]

“Duck Dynasty”Anti-Gay Remarks: A Controversy Everyone Saw Coming 2018-01-01T01:16:56+00:00

Heather Cox Owes No Apology for Jameis Winston Interview

Whether or not Florida State freshman QB Jameis Winston is completely innocent or was the beneficiary of a police coverup in the case of his being an alleged sexual offender will be debated and talked about forever. Forget there were no charges filed following what appeared to be a complete and exhaustive investigation by authorities [...]

Heather Cox Owes No Apology for Jameis Winston Interview 2018-01-01T01:16:57+00:00

The Simplest Way to Avoid Being Caught in a Media Hoax

By the time this entry is over, you will perhaps sit back, place hands to chin and think something to the effect "How could I be such a sucker?" Don't worry. You are far from alone. The Internet is a conglomeration of lies, frauds, hoaxes, half-truths, self-serving promotions, bad writers, freaks, geeks, nerds, turds and [...]

The Simplest Way to Avoid Being Caught in a Media Hoax 2018-01-01T01:16:57+00:00

CBS News: Defending “60 Minutes” Brand after Flawed Benghazi Report

In any business, your reputation is paramount. Whether it's excellent food, a quality automobile, exceptional customer service or simply a smile when pouring another cup of coffee, your image makes and breaks your success. And once you lose the trust of the consumer, your colleagues and peers, you might as well consider another line of [...]

CBS News: Defending “60 Minutes” Brand after Flawed Benghazi Report 2018-01-01T01:16:57+00:00

Melissa Bachman: Being Comfortable with a Controversial Image

Melissa Bachman is an unabashed hunter. She makes no bones about the fact she is willing to use anything legally lethal to legally kill animals. She's proud of it, has made a career out of it, and is admired by millions of people for her stand. But after posting a picture of herself, sitting over [...]

Melissa Bachman: Being Comfortable with a Controversial Image 2018-01-01T01:16:58+00:00