Losing interview cool means Media Training “Red Card”

A key factor, and always the payoff, in Media Training is when we conduct the mock interview. Putting all that knowledge about who the media is, what they want from you, how they go about getting it and how to avoid the traps is just the appetizer. That main course is getting in front of [...]

Losing interview cool means Media Training “Red Card” 2017-12-12T04:37:11+00:00

Breaking Rule #1 in Live Broadcast News: “The Hot Mic”

I recall vividly the first time I did a live sportscast in studio. The Producer stopped me before I went into the studio, looked me square in the eyes and said, "Remember that your mic is on at all times. When you step into that studio, it is NEVER off even if we tell you [...]

Breaking Rule #1 in Live Broadcast News: “The Hot Mic” 2018-01-01T01:16:45+00:00