Yes, I know. The headline may not be well-stated for everyone's taste, but there's a method behind the madness. If your website doesn't hit the following 5 absolutes, there's a great chance potential clients, sponsors, donors and just the general public will give it a once over and dismiss it quickly with the simple phrase, [...]
The PR fallout can be devastating if you don't know with whom you're dealing. Also if you fail to address the issues properly and professionally. The case of the Miami High School prom and the Caged Tiger is an excellent example. In case you missed the original story: https://www.nbcnews.com/news/us-news/miami-school-faces-backlash-bringing-live-tiger-prom-n873846 First and foremost, the Principal's reaction/statement [...]
For years, at the very least the last 2-3 here in America, I and many of my journalism colleagues, friends, compatriots and those I've never met, have been fighting what, at times, seems like a losing battle against what is the real "fake news" confronting this Nation. My snap answer to those who allow themselves [...]
The various appearances before the electronic media in the past week or so by Broward County (FL) Sheriff Scott Israel reminded me of a single scene and a single notable line from a a classic motion picture. In light of the tragedy that descended upon Marjory Stoneman Douglas High School in Parkland FL, [...]
Welcome to the intersection of arrogance, entitlement, 21st century social media, and the search for a new job. Welcome to the world of Susan Pierez. Pierez, as of this writing, is Program Director for the NY State Council on the Arts. After what she pulled on a flight from JFK to Syracuse, good luck holding [...]
BEING SUCKED INTO A SHITHOLE "Why do we want people from all these shithole countries coming here?" President Donald Trump, according to numerous press and political sources, said those words in a closed door session with lawmakers in discussion over immigration policies. He was referring to people from Africa, El Salvadaor and Haiti seeking to [...]
Keith Markovich is a very popular guy. A mere 30 years old, he is Editor-In-Chief at one of the more popular sports opinion websites, "Barstool Sports". The site is snarky, often profane, loaded daily with insults, espouses a good amount of what many consider to be sexism, has been quite often accused of being little [...]
A key factor, and always the payoff, in Media Training is when we conduct the mock interview. Putting all that knowledge about who the media is, what they want from you, how they go about getting it and how to avoid the traps is just the appetizer. That main course is getting in front of [...]
The mistake made by Brian Ross and ABC News in their recent reporting on the Michael Flynn case is, in a journalistic sense, unforgivable. It was avoidable, rushed, and casts a long shadow on the entire ABC News effort that will take time and effort to escape. Mistakes are, of course, a human frailty. [...]
(NOTE: The following is a chapter preview from Ed Berliner's forthcoming book based on his corporate training and teaching series, "The Undefeated Image". A PDF copy of this chapter may be downloaded here for personal use only.) There is no tougher job in any organization or corporation, no matter the size of the staff, [...]
