News reports avoiding the word “shithole”: Good taste or censorship?

BEING SUCKED INTO A SHITHOLE "Why do we want people from all these shithole countries coming here?" President Donald Trump, according to numerous press and political sources, said those words in a closed door session with lawmakers in discussion over immigration policies. He was referring to people from Africa, El Salvadaor and Haiti seeking to [...]

News reports avoiding the word “shithole”: Good taste or censorship? 2018-01-13T17:27:49+00:00

Top 5 Ways the White House Should React to “Fire & Fury”

America loves lists, so this one made necessary by the words of former Trump Administration strategist Steve Bannon in a new book are indeed timely. Buckle up. 5. Stifle. 4. Put a sock in it. 3. Hold your tongue. 2. Zip it. 1. Shut up. Are we clear? It's one of the most difficult and [...]

Top 5 Ways the White House Should React to “Fire & Fury” 2018-01-09T19:26:47+00:00

Donald Trump & Twitter: From impactful to predictable to comical.

Donald Trump and what is his best friend or his worst enemy. The tweet. I'm more than honest with my clients. I am what some would call brutally honest. Then again, in my business, it should be appreciated instead of feared. Which is why the question begs to be asked. Why are so many smart [...]

Donald Trump & Twitter: From impactful to predictable to comical. 2018-01-01T01:16:43+00:00

Media Strategy 101: Never take a seat at places like “Barstool Sports”

Keith Markovich is a very popular guy. A mere 30 years old, he is Editor-In-Chief at one of the more popular sports opinion websites, "Barstool Sports". The site is snarky, often profane, loaded daily with insults, espouses a good amount of what many consider to be sexism, has been quite often accused of being little [...]

Media Strategy 101: Never take a seat at places like “Barstool Sports” 2018-01-01T01:16:43+00:00

Losing interview cool means Media Training “Red Card”

A key factor, and always the payoff, in Media Training is when we conduct the mock interview. Putting all that knowledge about who the media is, what they want from you, how they go about getting it and how to avoid the traps is just the appetizer. That main course is getting in front of [...]

Losing interview cool means Media Training “Red Card” 2017-12-12T04:37:11+00:00

Brady & Bielema: Perfectly shutting down Internet trolls

BREAKING NEWS: Sports Figures Show Humility! Tom Brady, QB for the NFL New England Patriots and Bret Bielema, former Head Coach of the NCAA Arkansas Razorbacks, c'mon down and accept your recognition for dealing out what has unfortunately become a rare instance in global standard and social media. Actually using both platforms the right way. [...]

Brady & Bielema: Perfectly shutting down Internet trolls 2018-01-01T01:16:44+00:00

Joy Reid the latest to learn social media lasts FOREVER.

SOCIAL MEDIA: Ghost of Comments Past Joy Reid missed it. So do millions more. As part of any solid media strategy, whether an individual or business, you absolutely must sit back and take a hard look at where you've been, what you've done, and whose corn flakes you've tinkled on. That has never been more [...]

Joy Reid the latest to learn social media lasts FOREVER. 2018-01-01T01:16:44+00:00

Top 5 Reasons Every Company Needs a Media Strategy

- You have positive stories that will promote your corporate brand. You have stories to tell that will promote your brand, convince consumers and potential customers you are the right company to do business with, and will increase your revenue base. Every media platform is out there looking for stories that will deliver ratings, clicks, [...]

Top 5 Reasons Every Company Needs a Media Strategy 2018-01-01T01:16:44+00:00

“Time” Silence Breakers exposes fixable flaw in Human Resources

"Time" Magazine "Silence Breakers" Exposes Deep Corporate Culture Flaw "Time" magazine naming what they term the "Silence Breakers" as their 2017 "Person of the Year" is not merely the next point in a necessary discussion about societal and professional culture.   It should also be the figurative alarm bells going off in Human Resource departments [...]

“Time” Silence Breakers exposes fixable flaw in Human Resources 2018-01-01T01:16:44+00:00

ABC News, Brian Ross, and the Necessity of a Media Strategy

The mistake made by Brian Ross and ABC News in their recent reporting on the Michael Flynn case is, in a journalistic sense, unforgivable. It was avoidable, rushed, and casts a long shadow on the entire ABC News effort that will take time and effort to escape.   Mistakes are, of course, a human frailty. [...]

ABC News, Brian Ross, and the Necessity of a Media Strategy 2018-01-01T01:16:44+00:00