Furor over caged tiger at High School prom deserved & self-inflicted.

The PR fallout can be devastating if you don't know with whom you're dealing. Also if you fail to address the issues properly and professionally. The case of the Miami High School prom and the Caged Tiger is an excellent example. In case you missed the original story: https://www.nbcnews.com/news/us-news/miami-school-faces-backlash-bringing-live-tiger-prom-n873846 First and foremost, the Principal's reaction/statement [...]

Furor over caged tiger at High School prom deserved & self-inflicted. 2018-05-15T14:12:25+00:00

Has Sinclair Media crossed a line into propaganda?

The Sinclair Broadcast Group is currently the most powerful local television broadcast company in America. With 193 stations in more than 80 markets, and with the possible purchase and merger of stations from what soon will be the former Tribune stations group, the company stands on the precipice of being the local broadcast behemoth. One [...]

Has Sinclair Media crossed a line into propaganda? 2018-03-15T20:03:14+00:00

RIP Fake News: A new generation refusing to be suckers.

For years, at the very least the last 2-3 here in America, I and many of my journalism colleagues, friends, compatriots and those I've never met, have been fighting what, at times, seems like a losing battle against what is the real "fake news" confronting this Nation. My snap answer to those who allow themselves [...]

RIP Fake News: A new generation refusing to be suckers. 2018-03-04T04:36:06+00:00

Scott Israel: A Failure to Communicate

The various appearances before the electronic media in the past week or so by Broward County (FL) Sheriff Scott Israel reminded me of a single scene and a single notable line from a a classic motion picture. In light of the tragedy that descended upon Marjory Stoneman Douglas High School in Parkland FL, [...]

Scott Israel: A Failure to Communicate 2018-02-26T16:24:18+00:00

NYS employee rants her way to shame & infamy.

Welcome to the intersection of arrogance, entitlement, 21st century social media, and the search for a new job. Welcome to the world of Susan Pierez. Pierez, as of this writing, is Program Director for the NY State Council on the Arts. After what she pulled on a flight from JFK to Syracuse, good luck holding [...]

NYS employee rants her way to shame & infamy. 2018-02-20T02:16:28+00:00

America, where have all the “White Hats” gone?

A simple horse opera. A sense of honor. A reminder of what we once were, and sometimes, it seems, can only dream of being again. I’m a fan of western movies, period pieces that take us back to what we always believe was a simple and cleaner time. In effect, that west of the North [...]

America, where have all the “White Hats” gone? 2018-02-13T00:38:19+00:00

News reports avoiding the word “shithole”: Good taste or censorship?

BEING SUCKED INTO A SHITHOLE "Why do we want people from all these shithole countries coming here?" President Donald Trump, according to numerous press and political sources, said those words in a closed door session with lawmakers in discussion over immigration policies. He was referring to people from Africa, El Salvadaor and Haiti seeking to [...]

News reports avoiding the word “shithole”: Good taste or censorship? 2018-01-13T17:27:49+00:00

Media Strategy 101: Never take a seat at places like “Barstool Sports”

Keith Markovich is a very popular guy. A mere 30 years old, he is Editor-In-Chief at one of the more popular sports opinion websites, "Barstool Sports". The site is snarky, often profane, loaded daily with insults, espouses a good amount of what many consider to be sexism, has been quite often accused of being little [...]

Media Strategy 101: Never take a seat at places like “Barstool Sports” 2018-01-01T01:16:43+00:00

Losing interview cool means Media Training “Red Card”

A key factor, and always the payoff, in Media Training is when we conduct the mock interview. Putting all that knowledge about who the media is, what they want from you, how they go about getting it and how to avoid the traps is just the appetizer. That main course is getting in front of [...]

Losing interview cool means Media Training “Red Card” 2017-12-12T04:37:11+00:00

Top 5 Reasons Every Company Needs a Media Strategy

- Positive stories will promote your personal & corporate brand. You have stories to tell that will promote your brand, convince consumers and potential customers you are the right company to do business with, and will increase your revenue base. Every media platform is out there looking for stories that will deliver ratings, clicks, brand [...]

Top 5 Reasons Every Company Needs a Media Strategy 2018-04-12T15:56:34+00:00