Ed Berliner: Media Strategist 2018-01-17T17:55:02+00:00

Media Strategy 101

You have a story to tell.

Use every form of media to your advantage & tell that story.

  • There is no such thing as a “one size fits all” media strategy. We are here to customize a specific strategy that fits only you and delivers powerful results.

  • A proper media strategy doesn’t happen overnight. It takes time, maximizing your investment and getting results.

  • This media strategy utilizes thousands of connections and personal friendships at every major TV and radio broadcast network, local broadcast outlets, talk shows, newspapers, wire services, Internet sites, social media platforms, digital production houses, book publishers and podcasts.

  • You have a story to tell. The media is always seeking stories. Ed knows who is looking for a specific story and where your message will reach maximum exposure.

  • Ed Berliner is a veteran media professional that speaks the media language at every level. Television. Radio. Print. Social. Digital. Internet. Ed knows what reporters and outlets need to tell your story properly.

  • There is no dependence on press releases. Ed talks to the right outlet and the proper individual every time to personalize your message.

  • Ed works only with legitimate media outlets, ensuring you, your message and your organization are never connected to any media outlet that would harm your reputation and your bottom line.

  • Ed offers an unmatched level of media training, getting you in front of the proper media, and then vigorously protecting your brand.

  • “Crisis Communications” is a misnomer. When properly prepared, there is no crisis. Being proactive is better than being reactive. 

  • “The 5 W’s” Leadership and Brand Training program, is designed to ensure everyone in your organization holds themselves to the highest standard, and is always aware of how broadcast, print, digital and social media can impact their personal and professional lives.


Deliver Your Message & Brand to the Correct Media.

“Media Strategy” is the direct line for your message to the proper media source. You have a story to tell. Local, National and Global media are looking for stories to tell. The key is to get your story into the hands of the right individual and the right platform. Decades of media experience, personal relationships, and a calculating strategy make it all work.

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Protect Your Brand. Have a Strategy. Use the Media.

Don’t wait for the phone call or the email looking for comment. Don’t wait for a crisis. Have a plan in place. Have your entire team ready with intelligence training. Improve every facet of your corporate culture by instilling loyalty, leadership, and understanding how to make the media work for YOU.

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Your Strategy Begins with One Phone Call.
(954) 828-2250


“The 5 W’s”

Branding & Leadership Program

  • The only training that uses current broadcast news & social media teaching Leadership to every facet of an organization.
  • Home to Ed Berliner’s Exclusive “5 W’s” Training based on 30+ years as CEO and Emmy Award winning Journalist.
  • Exclusively designed for your organization. Keynote or on-site team program followed by scheduled interviews & workshops.
  • Consistent training ensures every level remains engaged, higher productivity and a goal of zero turnover.
  • Specializing in offices of 10+ working with every level of management to all-important administration positions.
  • Training designed to assist HR Departments with retention, employee engagement and solving workplace “pain points”.

Our Partners Speak Volumes

“Ed Berliner’s presentation was powerful, energetic and personal – which led to a session that everyone in the organization could utilize to enhance their personal brand. His experience on the subject was on full display – story-telling, real world examples and years of knowledge in the field were the perfect mix to keep the audience entertained and engaged. Ed was and is a joy to work with and the consummate professional. Any organization that he shares his talent with will be better for having gone through the experience. We’re true believers!”
Richard Kelly, Executive Vice-President of Brand Advancement and Chapter Operations of Make-A-Wish Southern Florida
“Ed Berliner is more than an expert, he’s an experience. His fast-paced, quick-witted, and honest look at the importance of building your brand makes every CEO think twice about how critical it is to position yourself well in your market. His experience and delivery transfixed and challenged a conference room packed with global corporate CEO’s, no mean feat. Ed uses three decades of experience in one of America’s fiercest industries to give CEO’s the guidance they need to become the authority in their field. A must-see presentation.”
Bob Press, Executive Director, TCA Global Fund Managing Group
“In helping to build the next generation of leaders, we could have picked no one better than Ed Berliner to work with and speak to the young ladies competing in the “Miss Florida” pageant and their parents. Ed’s direct yet sensitive manner in approaching how our competitors need to work on a positive image will no doubt resonate with them over their lifetimes and help fashion the next generation of leaders”.
Grant Gravitt, Executive Producer, Miss Florida USA Pageant & Miss Teen Florida USA
“After his presentation to our students, young and adult, I wouldn’t trust instructing the future leaders of the broadcasting industry to anyone but Ed Berliner. A dynamic performance that had every class captivated and wanting more. There is no doubt he has turned a group of dreamers into a passionate band of people devoted to their craft who understand how their image will turn them into leaders”.
Larry Podwill, Headmaster, Miami Media School
“Ed’s program was perfect not only for our attorneys but for the entire office. As a major law firm we are always concerned with our image and what is portrayed by our team. Having him return every 2 months as a follow-up has proven to be invaluable”.
Jonathan Cohen, Cohen Barristers, CEO
“Mr. Berliner was the perfect choice for our Embassy and our attached officials across America. His insight into the American media corps and direction in promoting our National message changed how we approach our media appearances here and around the world. A true professional at his craft”.
Embassy Press & Public Affairs Attache, (Withheld Upon Request)

Learn How Media Strategy Improves Your Bottom Line.

Noticeable Results. Guaranteed.


Drew Brees 1Q QB rating: 0.0. Immediately expelled from game by Dean Wormer. #NOvsMIN Flounder sympathizes.

We are now forced to endure an entire week of people mispronouncing @Jaguars nickname #itsnotjagwire #earsbleeding

Only a fool would automatically give Patriots a win in #JAXvsNE. Jaguar coaching staff exceptionally well prepared.

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