“Your success and that of your business begins with 5 words…”

Who. What. When. Where. Why.

15,000 reasons why those words will change your life and your business.

“Following more than 30 years as a broadcast journalist using the Q&A method of “The 5 W’s”, it is now my job to bring to every individual, every organization, every workplace, the simple tools needed to achieve the sheer exhilaration of individual and collective success. Using the lessons learned from more than 15,000 people I have interviewed, worked with, befriended and profiled over that career, I will become a partner with you by delivering speeches that will inspire and motivate. Consistent, dedicated and industry targeted training that will create greater employee engagement. Thoughtful and dedicated levels of management that will provide solid leadership and integrity. A workplace atmosphere that will evoke emotion and passion, improve productivity, increase bottom line profits and levels of professionalism. Turn those “C” employees into “A” level members of a team who are stimulated and happy, thinking about advancement instead of departure.

                   This is “The Undefeated Image” series, where we will work together and forge personal and professional destinies”.

                                                                                                                                                                                                    – Ed Berliner

Ed Berliner offers 4 distinct programs for your Professional & Personal needs.

“The Undefeated Image” * “The 5 W’s” * “The Mechanic” * “Media Intel Training”

The Core Elements of Ed’s Training & Keynote Speeches.

  • LEADERSHIP is at the core of everything I teach. Every member of your organization will be challenged to dig deep and find the leader within. Management will understand the impact they have on the workplace culture, and where they must improve in driving a team to a higher level of productivity. I will dig into the “pain points”. We will evoke positive emotion for success. You and your company’s productivity will increase. I guarantee it.

  • INTEGRITY is what I have stood for in more than 30 years as a broadcast journalist and educator. Every team member will understand the necessity of truth and integrity for personal and professional success. My goal is to instill in them a greater level of workplace engagement and lead to zero turnover. Integrity gives them pride in what they do and whom they service.

  • IMAGE is the personal and professional facet I guarantee will improve after every gathering.  I use current news events and stories as examples in how an image can be built and destroyed in seconds. A key focus here is social media and engagement at every personal and professional level. Every team member will show an improved grasp of customer experience, a steely eyed focus on the job, and how to craft a consistent image they and their organization will be proud of.

Lead by Example. Deliver the Experience.
  Book Ed Berliner.


“Driving the Conversation”: 1-on-1 On-Camera with Ed Berliner

10. RELATABLE: With 30+ years as an active CEO, part of the creative and management team of 6 broadcast networks, he’s a proven business leader with extensive real-world experience. Every appearance relates directly to Ed’s depth and substance.

9.  PERSONABLE & ENGAGING: Ed doesn’t like using a lectern, instead mingling with the audience and always interactive. In line with his once-syndicated program “The Fastest Show in Sports”, every appearance is fast-moving, engaging and entertaining.

8.  UNIQUE PERSPECTIVE: Having built his own business and 6 more, a veteran film and commercial actor as part of the Screen Actors Guild, and using his programs to help raise money for numerous charities, Ed brings a compelling and special perspective.

7.  IMMEDIATE TAKEAWAYS: Every member of the audience, from rookie to CEO, will leave the program with techniques, courage, leadership skills and “world ready” tools that will immediately be applied to personal and professional challenges.

6.  INSPIRATIONAL & HIGH ENERGY: Ed’s enthusiasm is unmatched and boundless, used to inspire audiences and make them think. Those who truly seek to be more than they ever conceived will be energized, inspired and changed forever.

5.  VISUALLY IMPACTFUL: Ed is the only trainer, educator and keynote speaker using video, audio, text and graphics from current news events to punch home every message and make it relevant to what every member of the audience experiences in their personal and professional lives.

4.  LEGENDARY STORIES: With more than 30 years and 15,000 interviews with legendary newsmakers from every walk of life and around the world, Ed is a veteran storyteller who understands how to grab an audience and hold their attention with emotional, gripping and revealing true tales.

3.  NO DRAMA: There is nothing phony about Ed’s manner of teaching, speaking and entertaining. No selling of tee shirts or caps. No diva style requests. He treats everyone as an equal. Professional, accommodating, easy to work with and always approachable after every meeting.

2.  CUSTOMIZED PROGRAMS: No two speeches are ever the same. Ed takes time to learn about your organization, your audience, and what exactly you need from his instruction and consultation. He is relevant and on-point every single time.

1.  HIGH IMPACT: No time is wasted as the audience is immersed in a moving and inspiring program. Practical tools for personal and professional improvement are part of every appearance. Ed is dedicated to doing what it takes to make every event a rousing success. 

Keynote. Retreats. Workplace Training.
Book Ed Berliner Today. 


“Telling it Like it Is”: Berliner’s Blog & Current Events Commentary

2006, 2017

Colin Kaepernick’s NFL Career Over with “Slave Cops” Comment

In my career covering the NFL, I cannot recall a more polarizing figure than Colin Kaepernick. There have certainly been others whose words and actions have enraged and created debate, but Kaepernick's refusal to stand [...]

1406, 2017

“Crossing the Line”. Anyone Know Where “The Line” Is?

Crossing the line. We keep hearing about "crossing the line" these days, more often than not when it comes to what is now considered comedy and jokes. But whether you are a member of corporate [...]

806, 2017

CEO Playbook: Would You Hire These People?

This is the "CEO Playbook", and the questions posed here will change the way you create and cultivate your corporate culture. Recent events have led us to a number of examples where those in charge [...]

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“Ed Berliner’s presentation was powerful, energetic and personal – which led to a session that everyone in the organization could utilize to enhance their personal brand. His experience on the subject was on full display – story-telling, real world examples and years of knowledge in the field were the perfect mix to keep the audience entertained and engaged. Ed was and is a joy to work with and the consummate professional. Any organization that he shares his talent with will be better for having gone through the experience. We’re true believers!”
Richard Kelly, Executive Vice-President of Brand Advancement and Chapter Operations of Make-A-Wish Southern Florida
“Ed Berliner is more than an expert, he’s an experience. His fast-paced, quick-witted, and honest look at the importance of building your brand makes every CEO think twice about how critical it is to position yourself well in your market. His experience and delivery transfixed and challenged a conference room packed with global corporate CEO’s, no mean feat. Ed uses three decades of experience in one of America’s fiercest industries to give CEO’s the guidance they need to become the authority in their field. A must-see presentation.”
Bob Press, Executive Director, TCA Global Fund Managing Group
“In helping to build the next generation of leaders, we could have picked no one better than Ed Berliner to work with and speak to the young ladies competing in the “Miss Florida” pageant and their parents. Ed’s direct yet sensitive manner in approaching how our competitors need to work on a positive image will no doubt resonate with them over their lifetimes and help fashion the next generation of leaders”.
Grant Gravitt, Executive Producer, Miss Florida USA Pageant & Miss Teen Florida USA
“After his presentation to our students, young and adult, I wouldn’t trust instructing the future leaders of the broadcasting industry to anyone but Ed Berliner. A dynamic performance that had every class captivated and wanting more. There is no doubt he has turned a group of dreamers into a passionate band of people devoted to their craft who understand how their image will turn them into leaders”.
Larry Podwill, Headmaster, Miami Media School

Ed Berliner is ready. So are You.
“The Undefeated Image” begins here.