Media Intel Training

  • A “deep dive” into what makes the media tick, providing exclusive insider details on how every media outlet operates.
  • Every program features a focus on social media, body language, verbal cues, and includes recorded interview sessions.
  • Ed Berliner is available to accompany clients on remote locations and provide 24/7 crisis consultancy.
  • Specializing in working with PR companies and their clients, politicians, lawyers, medical profession, athletes from high school to professional.
  • Keynote & Workshops revealing the true difference between Journalism & “Fake News”, educational for every audience.

Leadership Training

  • The ONLY training that uses current broadcast news & social media to teach Leadership to every facet of an organization.
  • Exclusively designed for your organization. Keynote or on-site team program followed by scheduled interviews & workshops.
  • Consistent training ensures every level remains engaged, higher productivity and a goal of zero turnover.
  • Specializing in offices of 10+ working with every level of management to all-important administration positions.
  • Training designed to assist HR Departments with retention, employee engagement and solving workplace “pain points”.

INDIVIDUAL DEVELOPMENT

Individual Training

Media & Leadership training unlike any other. Designed for business owners, leaders, or individual contributors and as a value-added program for PR, marketing and representation firms. Specific, targeted training for those who will deal with the media and those who need to understand it’s inner workings.

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CORPORATE DEVELOPMENT

Corporate Training

Corporate Development training is customized specifically for you and your team. Learn how to not only communicate more effectively, but how be a true effective Leader, inspire others, increase performance and productivity while driving your personal and company’s bottom line.

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Testimonials from My Partners

“Ed Berliner’s presentation was powerful, energetic and personal – which led to a session that everyone in the organization could utilize to enhance their personal brand. His experience on the subject was on full display – story-telling, real world examples and years of knowledge in the field were the perfect mix to keep the audience entertained and engaged. Ed was and is a joy to work with and the consummate professional. Any organization that he shares his talent with will be better for having gone through the experience. We’re true believers!”
Richard Kelly, Executive Vice-President of Brand Advancement and Chapter Operations of Make-A-Wish Southern Florida
“Ed Berliner is more than an expert, he’s an experience. His fast-paced, quick-witted, and honest look at the importance of building your brand makes every CEO think twice about how critical it is to position yourself well in your market. His experience and delivery transfixed and challenged a conference room packed with global corporate CEO’s, no mean feat. Ed uses three decades of experience in one of America’s fiercest industries to give CEO’s the guidance they need to become the authority in their field. A must-see presentation.”
Bob Press, Executive Director, TCA Global Fund Managing Group
“In helping to build the next generation of leaders, we could have picked no one better than Ed Berliner to work with and speak to the young ladies competing in the “Miss Florida” pageant and their parents. Ed’s direct yet sensitive manner in approaching how our competitors need to work on a positive image will no doubt resonate with them over their lifetimes and help fashion the next generation of leaders”.
Grant Gravitt, Executive Producer, Miss Florida USA Pageant & Miss Teen Florida USA
“After his presentation to our students, young and adult, I wouldn’t trust instructing the future leaders of the broadcasting industry to anyone but Ed Berliner. A dynamic performance that had every class captivated and wanting more. There is no doubt he has turned a group of dreamers into a passionate band of people devoted to their craft who understand how their image will turn them into leaders”.
Larry Podwill, Headmaster, Miami Media School
“Ed’s program was perfect not only for our attorneys but for the entire office. As a major law firm we are always concerned with our image and what is portrayed by our team. Having him return every 2 months as a follow-up has proven to be invaluable”.
Jonathan Cohen, Cohen Barristers, CEO
“Mr. Berliner was the perfect choice for our Embassy and our attached officials across America. His insight into the American media corps and direction in promoting our National message changed how we approach our media appearances here and around the world. A true professional at his craft”.
Embassy Press & Public Affairs Attache, (Withheld Upon Request)

Lets Talk About a New Level of Success.
(954) 828-2250

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BRAND & IMAGE IN THE NEWS                                                  MEDIA INTEL TRAINING                                                  SOCIAL MEDIA TRAPS

Convicted felon Michael Grimm told to shut up and go away. Again. Now.

  THE BAD INTERPRETATION OF "STRONG ARM TACTICS" For an elected official supposedly with the task of serving all the people in a fair and measured manner, NY Representative Micheal Grimm could not have more [...]

10. RELATABLE: With 30+ years as an active CEO, part of the creative and management team of 6 broadcast networks, he’s a proven business leader with extensive real-world experience. Every appearance relates directly to Ed’s depth and substance.

9.  PERSONABLE & ENGAGING: Ed doesn’t like using a lectern, instead mingling with the audience and always interactive. In line with his once-syndicated program “The Fastest Show in Sports”, every appearance is fast-moving, engaging and entertaining.

8.  UNIQUE PERSPECTIVE: Having built his own business and 6 more, a veteran film and commercial actor as part of the Screen Actors Guild, and using his programs to help raise money for numerous charities, Ed brings a compelling and special perspective.

7.  IMMEDIATE TAKEAWAYS: Every member of the audience, from rookie to CEO, will leave the program with techniques, courage, leadership skills and “world ready” tools that will immediately be applied to personal and professional challenges.

6.  INSPIRATIONAL & HIGH ENERGY: Ed’s enthusiasm is unmatched and boundless, used to inspire audiences and make them think. Those who truly seek to be more than they ever conceived will be energized, inspired and changed forever.

5.  VISUALLY IMPACTFUL: Ed is the only trainer, educator and keynote speaker using video, audio, text and graphics from current news events to punch home every message and make it relevant to what every member of the audience experiences in their personal and professional lives.

4.  LEGENDARY STORIES: With more than 30 years and 15,000 interviews with legendary newsmakers from every walk of life and around the world, Ed is a veteran storyteller who understands how to grab an audience and hold their attention with emotional, gripping and revealing true tales.

3.  NO DRAMA: There is nothing phony about Ed’s manner of teaching, speaking and entertaining. No selling of tee shirts or caps. No diva style requests. He treats everyone as an equal. Professional, accommodating, easy to work with and always approachable after every meeting.

2.  CUSTOMIZED PROGRAMS: No two speeches are ever the same. Ed takes time to learn about your organization, your audience, and what exactly you need from his instruction and consultation. He is relevant and on-point every single time.

1.  HIGH IMPACT: No time is wasted as the audience is immersed in a moving and inspiring program. Practical tools for personal and professional improvement are part of every appearance. Ed is dedicated to doing what it takes to make every event a rousing success. 

“Driving the Conversation”: 1-on-1 with Ed Berliner

Management Leadership Training. Media Training.

Noticeable Results. Guaranteed.

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As this is my business page, I rarely place something personal here. It's simply not supposed to be what these pages are for.

But in this case, I'm going to make an exception. Because as I teach more than just media training, but also about leadership and integrity, I think this fits in what brings us to those traits.

Life is not always perfect. It's not always what you want. But in the end, it's about more than stuff.

It's about how you live and how you muscle thru.

This is a very sad day for us as we ready to begin a new chapter.

We're moving away from our home and heading for a new place. Yes. it's not far. Actually about half an hour. But it's much more than distance.

We enjoyed this house, even with all the trauma we went thru in 2 years. Leaking ceilings, Leaking pool. Things that needed fixing that were largely ignored by the landlord. Mold in 2 walls that had us sleeping in the guest room for 2 months and took away Shannon's office. That's for starters.

Actually, we didn't love the house, we loved the neighborhood and the life that come with it. The wonderful backyard where Magnus and Bailey could play was actually the reason we took this specific house. We were so lied to by a Father-Daughter team at a scam artist called Renters Warehouse. Lessons hard learned.

We were never going to live the rest of our lives here, that we knew from the start. There are far too many other places I have come to know and love in my travels, and once Shannon graduates from nursing school, an effort of which I could not be more proud of her, we'll choose someplace to hang what likely will be a final hat.

So we're boxing up another house and moving on to new adventures. I cannot express the love I have for Lady Shannon Sparks and her strength in all this. She has proven once again to be my rock.

What we learned to treasure was the life around us. The Muscovy Ducks (yes, I know some people don't like them, but we did). The mallard ducks. The Egyption geese with their loud honk that would wake us every morning when they came in season. We probably made the mistake of getting to know all of them and naming them. One of the best parts of my day was feeding them and watching them grow.

The plant we have out back marking the final resting place of a beloved pet. A little white rabbit with pink eyes who just showed up one day in the backyard. Out of nowhere. She became part of our family, but sadly passed away about a year ago. As Shannon said, the plant and and the place are not her. She, as with everyone we lose over a lifetime, are not in the ground. They are in our hearts forever.

I promised her I would write a children's book about Gracie, and I will. Life has gotten in the way of late, but I will keep that promise.

The best neighbors in my life. Wonderful people that, sadly, we didn't get to really know until it was too late. Everyone banded together during Hurricane Irma and made it something of a block party.

The two little girls across the street who squealed with delight when I had the furry kids on one of their walks, and who last night were so terribly sad when I told them we'd be gone soon. One girl teared up. So did I.

We learned, I learned, that a building is not a home. Home is where you are at all times with your family and the ones you love.

I wasn't going to share any of this, as sometimes Facebook becomes a place where some things should be kept private. But in the last month or so, I've come to grips with yet another lesson or two. Those I hope will inspire a few of you. Even if it's one person, I'll have done my job.

Appreciate the small things. Look upon them as gifts that one day will go away, because all life is fleeting. Introduce yourself to the people around you. Take the time to just sit and appreciate the colors, the greenery, the life that is around you.

It can all be taken from you in an instant.

There will still be a warm place for our kids to rest their heads There will be new neighbors, new surroundings, a new way of living.

But I will miss this place. For the reasons of all this life around us, it became something special.

Change is difficult. We become so insensitive and callous to the beauty of the world around us, we always say "I'll look tomorrow", "I have no time for such foolishness and sentiment", "It's no big deal".

But it is. It's truly what makes for the memories we keep all our lives. It's better than the stuff, more meaningful than the flashy shiny thing, more of what the heart and soul was created to house.

I say this often in my special posts, and I hope everyone who reads this will take it to heart.

Hug your kids. Hug your wife, husband, aunts, uncles, whomever you are close to. It could always be a final time, and there is no reason not to leave the people we love with a smile.

Treasure every moment, every second. Cry if you need to. And hopefully, we can learn to treat the people around us better and thus make our own lives better in the process.
I really have lost my desire to argue anymore. Conversation yes. But arguments that turn into something nasty, can't do it.

That part of my life is thankfully gone.

Go placidly among the noise and haste, a line lifted from a song and poem of my youth called "Desiderata". Find it if you care to on You Tube and take it in. Here, as I get older, I see and hear the wisdom of it all.

I hope you see some wisdom in this writing, and I hope it makes you think, even for a second, about what is truly important around us.

Thanks for reading.

Rock on, True Believers.
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As my entire career has been spent in the media, the broadcast press, the written word, today for some reason I find myself asking a simple question.

When did we as a people stop talking?

I don't mean debating, yelling, screaming, arguing or anything of the sort.

When did we stop TALKING to each other?

The broadcast and print media is one of the most sacred thing we have in this country. It is the bedrock on which our ability to learn and talk freely is based upon. Look around you and see how many other nations don't have even this simple rite.

This is where we used to start talking to one another. Being captivated by stories. By great feats of achievement, and saddening lows of the world which we might be able to make better.

But it's not just the media. It's in our daily conversations. Our actions. Our interaction with those around us we know an d love and those we've just met at the grocery checkout counter or the hardware store.

When did we stop TALKING to one another?

And why can we not return to this form of civility and mutual understanding?

I realize this is a rhetorical question to some, but in my opinion it should be much more.

And I fear we don't know how to achieve it.

We need to start seeking out ways to talk, just talk. It will make the word a better place. It will make us better people. It will leave the next generations something to be proud of.

Because when we talk, we also can listen.So then, there is a second part to this.

When did we stop listening?

Rock on, True Believers.
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Remember when really good football players actually wanted to play for the @MiamiDolphins ? #Goodtimes #flipperinwitnessprotection

Hey @MiamiDolphins fans! Look on the bright side! They're not embarrassing themselves on national TV this week #thehorrorthehorror

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Media Training. Leadership. Personal Brand.
The Competition Will Never See You Coming.

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