Media Strategy 101:

Use every form of Media to Your Advantage.

  • Creating and managing a detailed plan for delivery of your message in broadcast, print, website and social media.
  • Utilizing thousands of news & content sources on the network, international, regional and local level putting your message in the right hands.
  • 30+ years as media CEO, Executive Producer and Talent. I speak the language of the media in what they want & how it will be presented.
  • “On Call” for every client with 24/7 consultancy, including statement writing and appearance planning.
  • Guest speaker and panelist explaining the real difference between “legitimate press” and “fake news”.

“The 5 W’s”:

Branding & Leadership Program

  • The only training that uses current broadcast news & social media teaching Leadership to every facet of an organization.
  • Home to Ed Berliner’s Exclusive “5 W’s” Training based on 30+ years as CEO and Emmy Award winning Journalist.
  • Exclusively designed for your organization. Keynote or on-site team program followed by scheduled interviews & workshops.
  • Consistent training ensures every level remains engaged, higher productivity and a goal of zero turnover.
  • Specializing in offices of 10+ working with every level of management to all-important administration positions.
  • Training designed to assist HR Departments with retention, employee engagement and solving workplace “pain points”.

  • We are veteran media professionals that speak their specific language. Television. Radio. Print. Social. Digital. Internet. We don’t issue press releases. We don’t sell air time. We talk to them about stories that will drive traffic and eyeballs to their stations and sites, in turn benefiting you and your message. We talk to them on a level no one else can.
  • Our media strategy utilizes thousands of connections and friendships at every major TV and radio broadcast network, local broadcast outlets, talk shows, newspapers, wire services, Internet sites, social media platforms, digital production houses, book publishers and podcasts. We talk to them as colleagues.
  • With your message in mind, we choose the right outlet and the proper individual to publicize your message. We don’t waste time with gatekeepers. We don’t let your message get lost in the shuffle.
  • A proper media strategy doesn’t happen overnight. Anyone who sells you that line has no idea how to deliver impactful and positive coverage of your story.
  • You have a story to tell. The media is always seeking stories. Our strategy and training ensures we give them what they want in order to benefit you and your organization.
  • We are not a Public Relations firm, nor are we Media Relations. We are strategists. There’s a difference. We build and execute strategic plans to get you in front of the proper media and then actively protect your brand. We teach you about the media leaning on decades of experience. As needed, we work with exceptional PR firms providing them a unique service for their clients. We have great respect for what they do and offer a very focused specialty.
  • We believe in a media strategy that does not include the phrase “Crisis Communications”. When properly prepared, there is no crisis. Being proactive is better than being reactive. We have you, your organization and your message prepared for any question or issue that should arise.
  • We protect your brand. We are in constant contact and work with legitimate media outlets. Our top priority is to ensure you, your message and your organization are never connected to any media outlet that would harm your reputation and your bottom line.
  • Our Leadership and Brand Training programs are designed to ensure everyone in your organization holds themselves to the highest standard, and is always aware of how broadcast, print, digital and social media can impact their personal and professional lives.
  • There is no such thing as a “one size fits all” media strategy. We are methodical in learning about you, your organization, what is important to you and your message, and will not hesitate to give you our opinion. We are not here to nod our heads and agree with everything. We are here to deliver an unparalleled level of success and brand protection.

MEDIA STRATEGY, TRAINING & BRAND DEVELOPMENT: INDIVIDUAL

 

Deliver Your Message & Brand to the Correct Media.

“Media Strategy” is the direct line for your message to the proper media source. You have a story to tell. Local, National and Global media are looking for stories to tell. The key is to get your story into the hands of the right individual and the right platform. Decades of media experience, personal relationships, and a calculating strategy make it all work.

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MEDIA STRATEGY, TRAINING & BRAND DEVELOPMENT: CORPORATE

 

Protect Your Brand. Have a Strategy. Use the Media.

Don’t wait for the phone call or the email looking for comment. Don’t wait for a crisis. Have a plan in place. Have your entire team ready with intelligence training. Improve every facet of your corporate culture by instilling loyalty, leadership, and understanding how to make the media work for YOU.

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Your Strategy Begins with One Phone Call.
(954) 828-2250

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             MEDIA STRATEGY                               BRAND & IMAGE IN THE NEWS                         MEDIA TRAINING                                      SOCIAL MEDIA

FAKE NEWS: Fooling People for Years

"FAKE NEWS" HAS BEEN AROUND LONGER THAN PEOPLE WILL ADMIT Going back through the archives recently, I found this comment from 25 October 2013 about "fake news". I present it now in it's entirety and [...]

“Time” Silence Breakers exposes fixable flaw in Human Resources

"Time" Magazine "Silence Breakers" Exposes Deep Corporate Culture Flaw "Time" magazine naming what they term the "Silence Breakers" as their 2017 "Person of the Year" is not merely the next point in a necessary discussion [...]

Breaking Rule #1 in Live Broadcast News: “The Hot Mic”

I recall vividly the first time I did a live sportscast in studio. The Producer stopped me before I went into the studio, looked me square in the eyes and said, "Remember that your mic [...]

The Social Media Lynching of Greg Schiano

There is no other phrase to properly describe what we have witnessed in the case of Greg Schiano. The man was unquestionably lynched by a rabid mob using nothing more than third hand, unsubstantiated allegations [...]

Our Partners Speak Volumes

“Ed Berliner’s presentation was powerful, energetic and personal – which led to a session that everyone in the organization could utilize to enhance their personal brand. His experience on the subject was on full display – story-telling, real world examples and years of knowledge in the field were the perfect mix to keep the audience entertained and engaged. Ed was and is a joy to work with and the consummate professional. Any organization that he shares his talent with will be better for having gone through the experience. We’re true believers!”
Richard Kelly, Executive Vice-President of Brand Advancement and Chapter Operations of Make-A-Wish Southern Florida
“Ed Berliner is more than an expert, he’s an experience. His fast-paced, quick-witted, and honest look at the importance of building your brand makes every CEO think twice about how critical it is to position yourself well in your market. His experience and delivery transfixed and challenged a conference room packed with global corporate CEO’s, no mean feat. Ed uses three decades of experience in one of America’s fiercest industries to give CEO’s the guidance they need to become the authority in their field. A must-see presentation.”
Bob Press, Executive Director, TCA Global Fund Managing Group
“In helping to build the next generation of leaders, we could have picked no one better than Ed Berliner to work with and speak to the young ladies competing in the “Miss Florida” pageant and their parents. Ed’s direct yet sensitive manner in approaching how our competitors need to work on a positive image will no doubt resonate with them over their lifetimes and help fashion the next generation of leaders”.
Grant Gravitt, Executive Producer, Miss Florida USA Pageant & Miss Teen Florida USA
“After his presentation to our students, young and adult, I wouldn’t trust instructing the future leaders of the broadcasting industry to anyone but Ed Berliner. A dynamic performance that had every class captivated and wanting more. There is no doubt he has turned a group of dreamers into a passionate band of people devoted to their craft who understand how their image will turn them into leaders”.
Larry Podwill, Headmaster, Miami Media School
“Ed’s program was perfect not only for our attorneys but for the entire office. As a major law firm we are always concerned with our image and what is portrayed by our team. Having him return every 2 months as a follow-up has proven to be invaluable”.
Jonathan Cohen, Cohen Barristers, CEO
“Mr. Berliner was the perfect choice for our Embassy and our attached officials across America. His insight into the American media corps and direction in promoting our National message changed how we approach our media appearances here and around the world. A true professional at his craft”.
Embassy Press & Public Affairs Attache, (Withheld Upon Request)

“Driving the Conversation”: 1-on-1 with Ed Berliner

Learn How Media Strategy Improves Your Bottom Line.

Noticeable Results. Guaranteed.

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Both @Patriots Tom Brady and @BretBielema @ArkRazorbacks showing exceptional class with responses to adversity & #sportstrolls https://t.co/kwELzlo1S0 #mediastrategy101

The #vampireinternet strikes again, this time it's Joy Reid at MSNBC. Old #homophobic comments about former FL Gov Charlie Crist snap back and everyone needs to heed the lesson https://t.co/VlhemDbW77 … #mediastrategy101

The @TIME #SilenceBreakers story exposes a critical flaw in corporate culture, one that has been swept under the rug for generations and can no longer be ignored. Do so at your own peril. https://t.co/TbBrSx8JwP

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