Anyone can teach someone to stand in front of a camera or a microphone and deliver practiced lines. Ed Berliner shatters the current concept of media training with his insightful program perfectly tailored for the intersection of personal branding and dealing with the legitimate press and the click-bait media.
Media Intelligence. “Media Intel” for short.
"FAKE NEWS" HAS BEEN AROUND LONGER THAN PEOPLE WILL ADMIT Going back through the archives recently, I found this comment from 25 October 2013 about "fake news". I present it now in it's entirety and [...]
I recall vividly the first time I did a live sportscast in studio. The Producer stopped me before I went into the studio, looked me square in the eyes and said, "Remember that your mic [...]
Let's revisit and update a broadcast moment where those at fault likely found themselves shrinking from all the attention. One of my biggest pet peeves, when it comes not only to personal and corporate branding [...]
With three decades of media expertise in front of and behind the camera at the local and network level, Ed Berliner coaches executives, sales teams, athletes, politicians, HR managers and more through the fast-paced world of making the press work for you, creating specific strategies you will implement when dealing with the media, increasing both brand awareness and your bottom line.
“The Art of the Interview” is an exclusive added segment to the training or can be a stand alone session. Designed for experts, analysts, authors, business and life professionals with a story to tell and seeking to become “go to” guests on broadcast TV, cable, radio and Internet programming. Ed Berliner brings his insiders knowledge of the media to this unique training, seeking to raise the profile of budding media stars, while providing exclusive video and audio samples for marketing and public relations use.
Learn from the Master Interviewer.
By the time your “Media Intel” main phase of training is complete, you will be a master at understanding what the media wants, and how you will deliver it to them.
Know the Opposition: Understand who’s asking the questions, what they want from you, who they stand for and the traps they will set to get what they want.
The Camera Never Blinks: Whether live on-camera or not, learn how to treat every situation as if it is being recorded.
Cover Every Base: Be prepared for any question, any situation, any attack without losing your cool or straying off message.
Spot What the Media Hears and What the Public Will Hear: What you say and how you say it is up for interpretation. Leave them with nothing but the positives.
Make Yourself and Others Look Good in Every Situation: On-camera or not, the media teaches us everything we need to know about maintaining your positive image.
Defend Your Image: How the media and those seeking to make a name out of your story can damage your brand and how you shut them down.
Speak Publicly Without Being Destroyed: Grasp classic mistakes made by the unprepared at public speaking events.
Evade The 21st Century Traps: Master how social media, cell phone cameras, viral videos, clandestine listening devices and more that can be recognized and avoided.