Ed Berliner: Broadcaster Bio
Berliner’s vast knowledge of the media is the core of his role as Corporate and Personal Branding/Image Consultant with “The Undefeated Image”. The first and only one of it’s kind educational and consulting program utilizing media training, an intimate knowledge of the landscape known as “Media Intelligence”, and the natural progression of crafting and maintaining a consistently positive image. “The Undefeated Image” is already the choice of educational institutions, professional and collegiate athletes, corporate CEOs, major corporate human resource departments, medical professional, legal professionals and a wide range of people seeking to improve their personal and business image, increase profits, motivate employees and learn how to present themselves as experts to the broadcast and social media world.
“Having worked with and around Hall of Fame Coaches, Fortune 500 CEOs and companies of every size and multiple professions, I have learned one thing is true for every person in every personal and professional situation”, Berliner notes. “It makes no difference who you are or what you do, there is absolutely nothing more important than your personal and corporate brand. Nothing. And at ‘The Undefeated Image’, our concept is what happens in the broadcast and social media teaches us everything we need to know about crafting and maintaining that perfect image.”
While “The Undefeated Image” is custom designed for individual teaching, presentation for groups up to 200 people, Berliner also delivers his message to larger groups, conventions and corporate educational retreats as keynote speaker.
Beginning his career as one of the youngest radio news anchors in South Florida broadcast history at WIOD Radio, Berliner has successfully crossed the boundaries between news and sports as Managing Editor, News Director, Sports Director, Executive Producer, On-air Talent, and broadcast media business owner.
Add to that a veteran radio talk host and reporter, no one brings a greater understanding of what it takes to succeed in front of and behind the cameras. In his career, Berliner has been part of the Management team in charge of the programming, marketing, creating, launching and producing 4 cable television networks.
An original anchor and co-Executive Producer for the first all-sports cable network, “Sports News Network”. Lead anchor and Managing Editor for the “NewSport” cable network from its inception. Lead anchor and creative consultant for the FOX Sports “Rocky Mountain Sports Report”. Host, Managing Editor and Executive Producer at CN8, The Comcast Network.
As part of the management and editorial structure at the broadcast network and private business level, Berliner’s expertise reaches into much more than programming. Working with sales, marketing and public relations professionals while providing the resources for targeted marketing success has given him a unique insight into how to use the media to full advantage. As Managing Partner of “Entourage Media LLC”, Berliner works with marketing and media productions professionals in the sports, news, documentary, medical, travel and entertainment field providing enhanced promotional packages for broadcast and the Internet, budget planning and media training.
Berliner has also joined forces with a vast array of TV networks, affiliates and production companies as Producer, Director, Production Manager and Coordinator for both TV and film program development.
His most recent corporate news and programming achievement was in New England, part of the inception production and management team at CN8, The Comcast Network. Creating the first all-interview cable sports program in New England, “Sports Pulse” was the recipient of 31 Emmy nominations and 17 Emmy Awards in the first 3 years of existence, thanks in large part to his production and editorial leadership.
Berliner’s media marketing expertise focuses on the production of broadcast, Internet, and live appearance events using the media to a client’s full advantage. Webisodes and exclusive Internet-based programming designed to further brand identity, satisfy the continuing needs of current clients and attract new customers. Regional, national and global satellite media tours targeting demographics and markets. Media presentation and broadcast educational services. Crisis media management. Full service production services in North America. His understanding of how marketing, public relations and marketing intertwine has served many national and global clients.
In radio, Berliner has managed and performed with distinction at all levels of the industry. In Miami, Berliner was part of the original programming team that created and launched the first all-sports format in the region on WQAM-AM, while also hosting their first daily talk program. When WNWS-AM changed ownership and created an all-news format, Berliner was also part of the original production and management team while also serving as one of their lead anchors.
Making the jump to network radio, Berliner’s company “Sportsline Communications” created produced and syndicated the original “Fastest Show in Sports” format for 5 years on the Prime Radio Network. This 2 hour daily program featured an all-interview format with 8 original guests per day, 4 regional and 4 national. When moving to FOX Sports in Denver Colorado, Berliner moved his radio to KKZN-AM for a 3 year run as Executive Producer and Host.
Berliner is one of those rare individuals to excel at all facets of broadcasting. Reporting live with unique interviews and breaking news from events such as Presidential Inaugurations, the Super Bowl, the Democratic and Republican National Conventions, NASCAR, World Series, Stanley Cup Playoffs and numerous news events. First with source material garnered from hundreds of contacts around the nation and quoted by numerous news organizations. And a veteran of play-by-play in football, basketball, baseball, hockey, boxing, motorsports, tennis, golf, and even the rodeo.
Berliner has been affiliated with CBS, FOX, and ESPN television networks during his career. On radio, his distinctive voice and style has also been heard on major market stations such as WFAN (NY), WIP (Philadelphia) and KABC (LA). He has also served as the Miami market radio correspondent for AP, NBC, ABC, CBS, ESPN, FOX, UPI, Reuters, BBC, CBC, Westwood One, and many other national and regional networks.
Berliner’s list of additional sports broadcasting accomplishments is as varied as it is impressive. He has performed play-by-play duties for NCAA football, NCAA hockey, NCAA basketball, the Miami Dolphins, Florida Marlins, University of Miami Football, Baseball and Basketball programs, the Motor Racing Network, Fort Lauderdale Strikers NASL Soccer, PGA and LPGA golf, the Pro Rodeo Tour, Lipton International Tennis Championships, powerboat racing events, professional men’s and women’s volleyball, and Arena Football.
Berliner is also a proud member of the Screen Actors Guild (SAG), having appeared in numerous feature films and broadcast commercials. Recent highlights of his acting career include a featured role in the Dwayne “The Rock” Johnson film “The Game Plan”, and a featured role in the LeBron James/Nike “Training Day” commercial series. His unique vocal style is also heard in numerous radio commercials, documentary features as narrator, and voice characterizations for broadcast and industrial films.
Berliner is also a tireless activist and raises money for the ASPCA, the American Diabetes Association, the Make-A-Wish Foundation and other charities.
The Lady Shannon and their furry kids, Magnus and Bailey, are always waiting for his return home from the road with plenty of licks and thanks for his efforts.
Well, licks from Magnus and Bailey. Kisses from the Lady Shannon.
Frankly, it’s what makes everything worthwhile.