Personally & Professionally, Your Success Depends on How You Answer “The 5 Ws”.

Who. What. When. Where. Why.

Head Coach Ed Berliner delivers "THE UNDEFEATED IMAGE" Series of Keynotes, Workshops & Consultation.
Click here to learn about each program and what sets Ed Berliner apart as your next Keynote Speaker. 
Improve your Corporate Culture and Productivity. Summon Leadership. Boost Your Brand. Evoke Emotion.

Ed Berliner: Keynote Speaker. Corporate Culture Consultant. Leadership & Brand Firestarter.

Five words. Each word beginning a question. Each question designed to elicit a reaction.

Over his award winning broadcasting career, Ed Berliner has interviewed and interacted with thousands of trend-setters, business leaders, titans of industry, and inspiring people from every walk of life. Each person imparting words and ideas that can influence us personally and professionally. Each interview answering questions that can change lives.

What is it that separated you from everyone else? When did you realize this was the time to strike? Why are we so afraid of both failure and success?

Where did you find the guts to forge your “undefeated image”?

The answers lie in the only keynote address and teaching program that combines the #1 tenant of journalistic ethics with a powerful and inspirational challenge focusing on 5 questions. Questions he has asked in every interview, and now brings to your desire for unmatched Leadership, Brand & Productivity.

“The Five W’s”.

Ed Berliner asks the same questions that as a professional journalist he asked of every individual, used in every story, mastered in every search for a higher level of leadership.

Who. What. When. Where. Why.

WHO do you want to be? WHAT will you do to get there? WHEN did you fail to follow your gut? WHERE will you be in 5 days or 5 years? WHY should you refuse to surrender?

Now, in every keynote address and every workshop, every question is designed for each specific audience. Every challenge based on the leadership, brand, image and passion from those thousands of interviews and personal experiences.

If your audience is ready to hear a provocative, challenging, and exciting presentation that will forever change their outlook on personal image, responsibility, integrity and leadership, Ed Berliner is your coach that will band your team together and give them the personal drive to reach their potential.

You may come away from this presentation exhausted. But you will emerge with a newfound or renewed passion to succeed.

Custom designed to improve and solidify your personal and corporate brand. Click on the image above to download the PDF.
Helping businesses build a consistent culture of leadership & productivity. Click on the image to download the PDF.

Media Intelligence

The exclusive training going “behind the curtain” of the media.  Click on the image to download the PDF.

Your Coach is ready.
The time for leadership is now. 


Head Coach Ed Berliner: Corporate Training Video Previews

  • LEADERSHIP is at the core of everything Ed teaches. This is where he begins to work with every organization and individual in changing and improving their future. His straight from the hip, bold, and candid look at what it means to be a leader today is both provocative and persuasive.

  • INTEGRITY is what Ed has stood for in more than 30 years as a broadcast journalist and educator. He is the trusted resource called to “tell it like it is, and his experiences with some of the world’s most fascinating people has given Ed the insight on the critical need for integrity in personal lives and professional business.

  • IMAGE is the personal and professional facet Ed improves for every member of every audience. His fast-paced, quick witted, and customized presentations give each audience the tools they need to create a more profitable, productive and engaged culture. Ed challenges every member of his audience to rise to the challenge, accept responsibility, and demand excellence.

“The Undefeated Image”: Blog & Commentary

608, 2017

Junior League Softball, “The Finger”, and adult overreaction

KIDS DO THE DUMBEST THINGS. Let us consider for a moment, "the finger". Hands up from everyone in the audience who ever did something incredibly foolish when they were kids, let's say from 10-15 years [...]

3107, 2017

Steve Bartman: A World Series ring well earned

Steve Bartman goes from fan to fiend in record time Fair to say that if the Chicago Cubs had not won their long-sought after and painfully desired World Series title last season, we would not [...]

2807, 2017

Fake rape & the Texas teen: Prison beckons for one lie

A DESERVED LIFETIME MARK FOR A LYING ABOUT RAPE Many of you will recall we discussed and covered in-depth the story of Texas teenager Breana Talbott and her lie about being the victim of rape [...]

2407, 2017

How edgy is “too edgy” for Disney & Jake Paul?

JAKE PAUL & THAT 'DOWN HOME FAMILY" DISNEY IMAGE It's a good question concerning "You Tube" star Jake Paul. Especially when you consider Disney likes a nice, homespun image on on hand, yet they know [...]

607, 2017

Damon Wayans Jr. Tweet: Insulting or Misunderstood Humor?

Damon Wayans Jr. is a very funny man who crosses the line to make a point. Damon Wayans Jr. is an insensitive race-baiter who ruins his image by taking a joke too far on Independence [...]

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Elevate your brand. Improve your culture.
Connect with Ed Berliner.


Driving the Conversation: 1-on-1 with Ed Berliner

Ed Berliner is unscripted and off the cuff in the video series “Driving the Conversation”, demanding we “Question Everything”

Media Intel Training Course

Anyone can teach someone to stand in front of a camera or a microphone and deliver practiced lines. Ed Berliner shatters the current concept of media training with his insightful program perfectly tailored for the intersection of personal branding and dealing with the legitimate press and the click-bait media.

Media Intelligence. “Media Intel” for short.

With three decades of media expertise, Ed Berliner coaches executives, sales teams, athletes, politicians, HR managers and more through the fast-paced world of making the press work for you, creating specific strategies you will implement when dealing with the media, increasing both brand awareness and your bottom line.

“The Art of the Interview” is an exclusive added segment to the training or can be a stand alone session. Designed for experts, analysts, authors, business and life professionals with a story to tell and seeking to become “go to” guests on broadcast TV, cable, radio and Internet programming. Ed Berliner brings his insiders knowledge of the media to this unique training, seeking to raise the profile of budding media stars, while providing exclusive video and audio samples for marketing and public relations use.

Ed Berliner and The Undefeated Image
  • Know the OppositionUnderstand who’s asking the questions, what they want from you, who they stand for and the traps they will set to get what they want.
  • The Camera Never BlinksWhether live on-camera or not, learn how to treat every situation as if it is being recorded.
  • Cover Every BaseBe prepared for any question, any situation, any attack without losing your cool or straying off message.
  • Spot What the Media Hears and What the Public Will HearWhat you say and how you say it is up for interpretation. Leave them with nothing but the positives.
  • Make Yourself and Others Look Good in Every SituationOn-camera or not, the media teaches us everything we need to know about maintaining your positive image.
  • Defend Your ImageHow the media and those seeking to make a name out of your story can damage your brand and how you shut them down.
  • Speak Publicly Without Being DestroyedGrasp classic mistakes made by the unprepared at public speaking events.
  • Evade The 21st Century TrapsMaster how social media, cell phone cameras, viral videos, clandestine listening devices and more that can be recognized and avoided.
Ed Berliner and The Undefeated Image Ed Berliner and The Undefeated Image

After more than 30 years as an Emmy Award winning broadcaster and successful corporate CEO, Ed Berliner brings to your organization his tenacious and powerful teachings that improve productivity, increase employee engagement and ensure both personal and professional profitability as Head Coach of  The Undefeated Image” motivational leadership, branding and corporate culture development series.

Ed’s unique perspective on motivational leadership and branding has been honed after thousands of probing interactions and interviews with Presidential candidates, politicians, Oscar Award winning actors, celebrities, championship athletes, global news makers and historic figures. His in-depth knowledge and formation of sales and marketing techniques designed to improving corporate image and productivity comes from being part of the management team at six cable television networks, three radio networks, and his own successful multimedia National production service. He has been seen and heard as anchor, reporter, host and commentator on TV for CBS, FOX, ESPN, Comcast/NBC and numerous syndicated programs. On radio his credentials include ABC, CBS, NBC, FOX, ESPN, BBC, CBC, the Associated Press and Westwood One.

“The Undefeated Image” Series is a multimedia experience designed for Corporate Interaction and Consultation, Workshops and Keynote Speaking, the only one of its kind immersing the audience in relevant news events, questions and interaction designed to demand all participants ”Question Everything”, challenging themselves to seek out their purpose in life and business, and then become motivational and inspirational leaders in their personal and professional lives.

Ed Berliner delivers more than words and cliches. Every exclusively produced consultation, management and employee interaction, keynote, speech, workshop and program is a quick-witted experience providing an honest look at what it means to be a leader in today’s world.

He will challenge every participant, and and bring your organization to an unprecedented level of personal, professional and profitable success.

Your life, your company, your image will never be the same again. 

Change the game. Change the culture.

Change the outcome to a level of Leadership, Image, Integrity & Responsibility you never thought possible.

Your Coach is ready.
The time for leadership is now. 


Testimonials from those who have experienced “The Undefeated Image”

“Ed Berliner’s presentation was powerful, energetic and personal – which led to a session that everyone in the organization could utilize to enhance their personal brand. His experience on the subject was on full display – story-telling, real world examples and years of knowledge in the field were the perfect mix to keep the audience entertained and engaged. Ed was and is a joy to work with and the consummate professional. Any organization that he shares his talent with will be better for having gone through the experience. We’re true believers!”
Richard Kelly, Executive Vice-President of Brand Advancement and Chapter Operations of Make-A-Wish Southern Florida
“Ed Berliner is more than an expert, he’s an experience. His fast-paced, quick-witted, and honest look at the importance of building your brand makes every CEO think twice about how critical it is to position yourself well in your market. His experience and delivery transfixed and challenged a conference room packed with global corporate CEO’s, no mean feat. Ed uses three decades of experience in one of America’s fiercest industries to give CEO’s the guidance they need to become the authority in their field. A must-see presentation.”
Bob Press, Executive Director, TCA Global Fund Managing Group
“In helping to build the next generation of leaders, we could have picked no one better than Ed Berliner to work with and speak to the young ladies competing in the “Miss Florida” pageant and their parents. Ed’s direct yet sensitive manner in approaching how our competitors need to work on a positive image will no doubt resonate with them over their lifetimes and help fashion the next generation of leaders”.
Grant Gravitt, Executive Producer, Miss Florida USA Pageant & Miss Teen Florida USA
“After his presentation to our students, young and adult, I wouldn’t trust instructing the future leaders of the broadcasting industry to anyone but Ed Berliner. A dynamic performance that had every class captivated and wanting more. There is no doubt he has turned a group of dreamers into a passionate band of people devoted to their craft who understand how their image will turn them into leaders”.
Larry Podwill, Headmaster, Miami Media School